Lateral SportsLogo Design Contest

Logo Design Contest
Contests / Lateral Sports

Lateral Sports has selected their winning logo design.

For $375 they received 295 designs from 27 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
A sports media website.
Industry
Sport
Color Preferences
Grey, Blue, possible orange accents
Our Ideas & Additional Information
Lateral and Sports can be stacked or linear - can emphasize the word Lateral, it's much more important to the logo than the word sports. Would like logo that easily translates to an icon similar to the facebook 'f', or the 'twitter' or 'digg' buttons. Open to this being either a recognizable 'L' (or 'L' variation), or the single word 'lateral' written cleanly. The uploaded file is a picture of the top left corner of our website so you can see the colors of our page (there are also darker blues incorporated throughout the site). Feel free to be creative using negative space where appropriate.
Themes
Simple
Gray
Modern

Entries

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Discussion

 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of new entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for the Designers' hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion .
13 years ago
 
Thanks for the great start.

Some general comments so far - we like the clean look of #4, but are interested in more logos that combine the iconic L with the word Lateral, like #5.

Also curious what lowercase or cursive font might look like somewhere.

Thanks again,
Lateral Team
13 years ago
 
Ignore the call for a cursive L, realize that it looks too feminine (you all probably knew that, but thanks for letting us see it).

-Lateral Team
13 years ago
 
Interested in seeing a few more designs where the word Lateral would be able to standalone by itself, like Netflix, FedEx, or Google.

Also interested in variations on boxed or circular outlines.

-Lateral Team
13 years ago
 
"Lateral Sports" has a dual meaning, and we were wondering if anyone could design a logo that incorporates that dual meaning.

Lateral Sports will serve to redirect internet traffic and search queries to other websites. A "lateral" in the sports sense is a pitch or toss to another teammate.

So in essence, "Lateral Sports" will serve to "lateral" users to the sites they are actually looking for.

Thanks,
Lateral Team
13 years ago
 
And any logo that has the words "Lateral Sports" written on the same line (horizontally or linear) would be something we are interested in seeing.
13 years ago
 
Nearly all the submitted logos and designs are motivating, unique, applicable and usable. Another possible option would be that since the word "LATERAL" starts with "LA" and ends in "AL", and since "E" is the center letter, we were wondering whether the "T" and "R" could be depicted such that the word "LATERAL" appears like half-way through it changes and is written backwards.
That forward-to-backward appearance of "LATERAL" would tie into the theme of the site as well-
13 years ago
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