Thanks a lot Raymer - really like the incorporation of the L into the word, and the use of negative space.
Very interested in seeing one with a similar 'swoosh' idea, but where the swoosh runs along the left and then under the word Lateral - forming an L shape itself. The L can still be in negative space of the swoosh, and if it fits, you could even try 'sports' in the negative space of the swoosh under the word. Any variations on those suggestions are welcome.
Thanks,
Tom