Great submissions, we like the artistic interpretations and symmetry accents of the "L's" and "A's" in the word Lateral. Can you continue to tweak this logo a bit, just so that at a glance it is not confused with the "EA Sports" logo? Just a thought-
Like the different variations. Can we also see an "L" in the ring (without the entire words "Lateral Sports)- Trying to figure out if the application icon would look better with the whole word or just the letter "L" in your designed format- Thanks,
Can you experiment with some different fonts with your logo as well? We like your modern design font, but are also interested to see what it looks like with a more plain font.
In #126 we like how you incorporated artistic design elements of the logo into the word of "Lateral" itself in a clean, sharp, and professional appearance.
We like the various fonts you are incorporating throughout your designs. One of the main appeals of #126 was the fact that artistic swoosh elements converged to form a ball-shape. Since we are a sport-based site, the ends meeting to form a ball (even if not a perfect circle) were readily applicable to our site. It may not be possible to do that in #173, but if so, we would be interested to see if the arches could line up using that font in a sort of ball shape (possibly similar to #121 & #22, but even better if it could flow naturally from the letters of the word, again like #126 & #125). Thanks for your consideration,
#174 is exactly what we were hoping for based off our previous comments. Having a difficult time choosing between #126 and #174. Wondering if you think the same type of design elements that are incorporated with the "L's", would also work well additionally with the "A's". So that the end design logo has two circles, or the "ball-like" circle feature is double-lined, both from the "L" and then also from the "A". If that is too many arches and swooshes and doesn't look good or translate well let us know. We were just thinking that a double-ridged oval-shape logo would set this design apart even more than it already is. Thanks for your continued consideration,