Jewish Family ServiceLogo Design Contest

Logo Design Contest
Contests / Jewish Family Service

Jewish Family Service has selected their winning logo design.

For $300 they received 198 designs from 20 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Jewish Family Service provides professional social services to strengthen lives in times of need
Industry
Non-Profit
Color Preferences
Based on my old PMS book (which I don't fully trust for fading) held up to a printed brochure with the new adoption logo (created in 4 color printer, not using spot PMS colors), the blue is close to 293 or 294. The green is 354 or 355. And the purple is 513. I am open to tweaking of these colors. The adoption logo uses gradients of 2 shades to get the effect. I do NOT want gradients for this contest however.
Our Ideas & Additional Information
Get creative! But keep it professional yet friendly.

MUST work in horizontal and vertical applications (2 variations of same logo) with the name stacked in 3 lines or across in 1 line.
MUST work in one color (just black and white..no grayscale)

Design elements of the logo will be used for other marketing materials, so I'd like to see some element that could be carried over to letterhead, brochures. It doesn't need to be the exact element, but the logo can lead to it.
Themes
Modern
Secure
Simple
Colorful
Necessity
Refined

Entries

Order by
Ranking
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Discussion

 
Client
there is no s on the end of service
14 years ago
 
Client
The blue/purple/green colors are important. I am more flexible on the font if necessary. thank you.
14 years ago
 
Client
I forgot to mention...No trees and no "typical" families (often portrayed as mom/dad/child) Our families may also include a single parent, same gender parents, the "child" may by 60 years old...or friends may make up someone's family.


14 years ago
 
Client
How about abstract elements surrounding or intertwining with the name that can then be used with collateral materials? Or a more abstract star as per #7
#6 has the name on 2 lines rather than 3, but I like that it is a stylized name vs a separate design element
14 years ago
 
Client
re: the colors.
I gave the color #s I listed in the brief were given to me by the winner of the adoption logo contest. I don't have the actual PMS colors. My agency is moving, so we are creating all new materials. The shades can be tweaked for the adoption logo also, if necessary.

Based on my old PMS book (which I don't fully trust for fading) held up to a printed brochure with the new adoption logo (created in 4 color printer, not using spot PMS colors), the blue is close to 293 or 294. The green is 354 or 355. And the purple is 513. I am open to tweaking of these colors. The adoption logo uses gradients of 2 shades to get the effect. I do NOT want gradients for this contest however.

I hope this helps
14 years ago
 
Client
Also to clarify, I'll need to see the logo with the name in one line and 3 lines
14 years ago
 
Client
i'd also like to see something more fluid, not as linear
14 years ago
 
Client
no new entries in 2 days, so same rankings
14 years ago
 
Client
fyi, i have invited the board committee to vote/give input
14 years ago
 
Client
board committee input:
looking for something extraordinary, not so 2-dimensional, but with some extra feeling and depth to really stand out.
okay to vary the font from the lower case franklin gothic or to vary the spacing.

Also, although there are 45 entries, there are really only about 25 design ideas
14 years ago
 
Client
Please..NO more people icons forming a star. It is an old design idea that has been used for years.
14 years ago
 
Client
Unfortunately, the board committee sees nothing yet that even sparks an interest. My mistake was to not involve a committee in the previous contest. They wanted to see new ideas. Due to time constraints ....I need to start using a new logo within a few weeks, I am going to upload the previous contest winning design and ask if that design can be brought up to another level that the Board desires.

Thank you everyone.
14 years ago
 
Client
Okay..I uploaded the previous contest winning design.
The Board felt the star and the heart (similar to our adoptioncincinnati.org heart) looked like two separate clipart elements stuck together.
So, keep your unique ideas coming....or play with this variation, but
1/make the heart and star look like they are from the same family, Change the heart or star or both
2. use the purple/green/blue color scheme (most likely having the font in blue).
3/ use lower case letters, but you can play with the font and layout
4. find a way to integrate the name into the design
5. remember that it has to work in black and white as well as horizontal

Oh..Cincinnati may or may not be part of the design...or Cincinnati may be replaced with a tagline

I wish i had more to give you. Thank you for the efforts
14 years ago
 
Client
extended for 7 days, but hope to end early if we find what we want.
Please not the comment above. Thank you
14 years ago
 
Client
Using the committee's input. For now I am only ranking one version of a logo (stacked or horizontal) to keep it easy to compare. But I will need the logo to work in both layouts.

Some are ranked for design elements likability..although the colors or fonts or layout may not be absolutely right yet
14 years ago
 
Client
working on a small netbook now and having trouble dragging to rank. sorry.
thank you for the entries. will get feedback tomorrow.
14 years ago
 
Client
adjusting ranking based on a little committee input, but awating more
14 years ago
 
Client
thank you all. I sent copies of the top two designs to the committee to start the final judging
14 years ago
 
Client
split vote. Waiting to get confirmation for a concensus.
14 years ago
 
Client
Ranking question: (You'd think I'd know by my 4th contest). I know to rank different designers for the top 3 or so. But can I include variations of the same design in the rankings..or should I keep it to completely different designs?

(still waiting for a few voters from the committee)
14 years ago
 
Logo Designer
You can do it any way you prefer... at the very end ranking it is nice to include different designers in your top 10 because it effects our points for ranking on the LT site. But other than that you get the #1 favorite and I hope you love it!
14 years ago
 
Client
About to officially select the winner. but first wanted to explain the process. I finally got the final okays.

We had a committee made up of Board members, (along with me, the dir.of mktg and our exec. dir), who will recommend the winning logo to the Board. The vote was very close between the top two designs...many pros and a couple cons for both. So we got the opinions from people from outside of the agency who have clear heads. We heard that #198 said "social services, we help people" more than #174. The extra design element of the ... (along with his explanation) added in #198 also opened a door we never considered.

As I think I've said earlier, this is my 4th LT contest (peronal and through the agency). I recommended this site at an annual Jewish Family Service association (US and Canada) meeting, and continue to recommend it to others outside of the JFS family.

So thank you for your patience in my selecting a winner. And thank you for your creative designs.
14 years ago
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