I've switched fonts for something a bit bolder but more open. It's very legible but has features that tie it in well with the graphic device, such as the round dot on the 'j' and the 'i', rather than the square dots of the previous font. Also, while I recognize your aim to draw relatively equal attention to the three words of the name, it seemed reasonable to me to add a bit of extra emphasis to the word 'service' since that's really what it's all about. To that end, I've italicized 'service' which has the added benefit of nesting it neatly next to the 'y' of 'family' for a nice visual rhythm across the entire line of text. As well, because service is an on-going thing, I've added the three dots at the end to be suggestive of that. Overall, there is good balance between the graphic and the text. It coveys the message in a clean, simple, uncontrived fashion. As always, I value feedback from you and the committee...
Cheers, Steve.
(This comment references Entry #103)