internet_companyLogo Design Contest

Each of these logos so far has just the word zvelo. In order to easily create a favicon (the icon that shows up in people's bookmarks) and things like that, I envisioned a logo that has both a treatment for the word and an abstract logo element. The InspiredBytes contest entries (https://logotournament.com/contests/inspired_bytes) show what I mean. Most of the top entries have a graphic element outside of the word that could then stand without the word when icons or other allusions to the logo are needed.

For everyone's guidance, entry #1 (and #2) are easily the leading candidates so far. Showing the logo on both black and white is appreciated. The logo feels solid, balanced and modern and the padlock "e" alludes to the security aspect of the company. That aspect does not necessarily need to be described in the logo as abstract swooshes or general communications motifs and what-not are fine as well, but if you can work in the security aspect and it works as in these entries, that is terrific.

Thanks for all of the entries so far.

does "zvelo" mean anything? all i can understand from the brief is that its internet security. so im unsure what other kind of icon, other than security, i can put in there

Hi illumina, to answer your question, no, zvelo doesn't mean anything. But I can give you some ideas for inspiration. Feel free to run with any of these. Besides Internet Security, here are some marketing phrases we use:

"Active Web"
"Distributed Intelligence"
"Web 2.0"
"Cloud computing"
"Deep scan"
"In-depth security"
"Global coverage"
"High levels of accuracy"

And here are some more abstract concepts and ideas around our product:

Communications (global, network, www)
Motion (fast, acceleration, real-time, instant)
Categorization (order from chaos, separation of light and dark)

Hope this helps. Feel free to ask more questions for ideas or clarification. I'll get specific feedback on each submitted logo out in the next hour or so.

Thank you to everyone who has entered so far. I've left most folks independent feedback, but want to summarize some of the things we like in what is presented so far and what has the most promise. Some of these things go in different directions, which is good.

Note that the top logos all currently have a graphic element and word that can be separated.

In terms of the lettering, the most interesting ones are: #7, #21, #25.

The checkmark in place of a "V" concept shown in #3 and #14 holds some promise.

The "z" on a shield concept, which could also be part of the word and then separable, such as #5 shows holds some promise as well.

The logo element of #28 is nice because it has a modern feel, is abstract, but has a certain active feeling to it. Same with #34.

The lock/key concepts shown in #33 and #7 look very nice -- polished and clear with simple bold lines. However, this is one of the most common security metaphors and so feels less unique to our brand.

Remember too that besides security we do all kinds of categorization of URLs identifying whether the URL contains information about Real Estate, Business, Job Searches, etc. Concepts with tags could be interesting. The closest I've seen to these concepts are the checkmarks, which work well, but so far have not been presented in as interesting a manner as they could be.

Also, we use artificial intelligence in distributed networks to do our categorization quickly. Intelligence metaphors (lightbulbs?), speed metaphors (lightning?), networking metaphors, etc., are all other possibilities. And though I keep suggesting other things, so far the security metaphors (shields and locks mostly so far) have consistently made the best logos in the contest so far.

Thanks again to everyone who is entering.

Just to let everyone know: I appreciate those who are submitting the logo on both white and black -- very much, but for now through the end of the contest, I'm going to rank only one of them at the top to make the top picks more specific.

The entries coming in now are really fantastic and I'm quite torn between some of them. We'll be having meetings during the day today and doing some voting, so if your pick is 3rd now, don't be surprised if it moves to second. I'm trying to keep up with the entries and give everyone feedback, so apologies if I haven't given you feedback yet, but I'm working on it.

Wow, the entries coming in now are great. Only 44 minutes left. The current ranking does not necessarily show who is going to win. We'll be discussing and voting probably tomorrow.

Meanwhile, there are tons of "Z" logo concepts and some of these are really good and may win, but note that we aren't necessarily looking for a "Z" logo so don't get stuck on that concept...