What We Do
Serving craft beer, fine wines, select cocktails and great food in a comfortable venue located in Boise's historic North End
Our Target Audience:
Local residents: Boise's historic North End is a highly sought after residential area blocks away from downtown, with home prices being the highest per square foot for the entire area. Residents are primarily educated professionals both single and married with families. Proud of where they live these laid back people enjoy the outdoors, actively participating in their communities, environmental awareness, conservation, health, family, friends. The average age of our audience is 38 with equal gender distribution. Most of our audience will walk or ride their bikes to our location.
Our Ideas and Additional Information:
The logo can be just text with some sort of banding but we like the idea of bringing in a visual or visuals that reflect our business and the community. An example might be the outline of a Fort, since Fort Street Station is on Fort Street and blocks away from where the original Fort Boise was located. The original fort was a base for military operations and provided refuge to pioneers during the days of the Oregon Trail. Our name reflects the Fort and the Station reflects where the pioneers would stop and rest during their months long journey across the US.
For a different visual concept we are in a community situated at the base of a local mountain range with numerous outdoor activities including biking, hiking and skiing all within minutes from your home. But again we want to bring back the rest and refuel concept of the "station".