Foothills Research InstituteLogo Design Contest

Research Growing Into Practice

The Foothills Research Institute is a leader in developing innovative science and knowledge for integrated resource management on the forest landscape through diverse and actively engaged partnerships.

Green, Grey, White, Black

We want to move away from our legal name "Foothills Research Institute" which implies a specific location (i.e. Foothills) as we are now doing research all across Alberta and Western Canada. Moving towards a letter mark is favourable such as "fRI" and moving away from geographically limiting images is also favourable (although we are located in the foothills the brand should speak to natural resource based applied research). If the “three hills” from our existing logo could be integrated creatively we may keep them. However, we really want “fRI” to be the identifier.

We also have many (~14) core research programs (such as the Grizzly Bear Research Program) who struggle to place their research program name beside our existing logo. Ideally, we need the letter mark to be able to stand on its own (solidifying the “fRI” brand) but also allow us to place the research program name beside the logo consistently for all programs.

This new logo will inspire part of the design for our new website (currently in develooment) and our communications products.

Website: foothillsRI.ca (old website, new site is in development)
Location: Hinton, Alberta, Canada