Foothills Research InstituteLogo Design Contest

Entry 29 has the most promise. Thank you for keeping the f lowercase to bridge the old logo to the new one.

However, I fine the lettermark a bit busy and unclear... can you try to simplify it a bit?

I woudl also like to see some options with our tagline being used, etc.

hello sure I'll refine it. Regards: Liliya

I like the best out fo the bunch you've submitted. I would however move the lettermark beside the legal name and also try to add the tagline in with the legal name. I woudl also liek to see a version with just the tagline beside the lettermark and no legal name.

Your lettermark is creative but I am not sure if the "i" is as obvious for everyone. Maybe a different colour or shade of grey for the lower part of the f to make the i stand out?

Looking better... but you missed the "s" on foothills. I do like th e dot on the i being more prominent though like you had in the last version. I woudl also bump the legal name to the right a bit... it seems ot be crowding the lettermark.

yes I'm working on it but I need some time to do it :) regards: liliya

Thanks for these versions!

Can you remove the 4th little hill at the very bottom in #148? And also make the lettermark more like #153 and remove the embossing?

In #153 the curvature of the bottom of the green box doesn't match the hills below it.

And I think in both #148 and #153 we may need to increase the size of the legal name and tahline and move it a bit further away from the lettermark.

sure!

Can you try a version of #190 and #191 with the "i" on its own?

yes give a minute

Thank you... stay in contact through the final phase as I can adjust rankings if you have new submissions... I need to float all the top 5 in front of our senior management

The 2 verions you put up still have the i integrated into the design. Can you put the "i" beside" the "fR" so it is visible as "fRI"?

It will be between #195 (where the letter "i" is integrated into lettermark) and a version of #193 where the "i" is on its own in the lettermark.

Update.

Ok, on #196 just centre the lettermark in the box and #194 centr it is well. That will give us two options to present to our senior management.

yes sure

Thank you for all your last minute submissions... your initial design has come a long way. We will be reviewing closely.

you are welcome there is the centered version of #194 that I didn't upload..

I will add you into first for now so you can uplaod it. We will then be reviewing all designs internally.

done