Firm that helps young, brilliant, quantitative analysts become successful hedge funds managers.
Industry
Financial
Top Three Things to Communicate
#1 - We are hip, mod, new edge (ie design is tech, video, jap anime, but also friendly and easy to use).
#2 - We turn them into stars (ie they are the center of attention, they are the clients)
#3 - We are looking for genius (ie the bar for acceptance is high though. They are the geniuses, but we only work with the top guys/ girls with the best performance!).
Our Target Audience:
young 20-something primarily male, but not exclusively, brilliant, quant jocks, MIT/Cal-Tech students, techy, cool geeks, likely into video games and Japanese anime.
Color Preferences
We want to leave the color options open. We want to convey modern, hip, new edge, techy; so the colors should be reminiscent of video games, Japanese Anime, but also convey that we are friendly and easy to work with.
Our Ideas and Additional Information:
Likeness of Einstein (crazy hair, mushache, etc.; it should be identifiable as Einstein) and a constellation of stars around him. Options that we thought of for design were: graphic, abstract, modern, adcopy, cartoonish, but we are open. These are just our first thoughts. The key is to capture the demographic I described.
Themes
Masculine
Colorful
Bright
Playful
Modern
Secure
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Emblem
A badge that usually envelopes the logo
Character
A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Hello! Here are some hints for getting the most out of your contest as it progresses:
~~ Rank designs daily -- this will encourage participation. ~~ Rank a variety of designs to get a variety of entries. ~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio ~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion ~~ The more feedback you provide, the better results you will see. ~~ Designers are not offended by "Not Interested". ~~ Over-use of "Not Interested" discourages participation. ~~ Designers earn points for designs ranked 1st - 10th. We like to earn points. ~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging. ~~ While in Judging, the designer ranked in first place can submit revisions
For all I think the main draw back is that they seem a bit young. Think more edgy and modern - 20-something brilliant mathematicians and less science camp.
Just got some more detailed feedback from the owner to share. She's not happy with the direction of these so far. Here are some pointers:
1. just Einstein's head, no body or hands; 2. less friendly doe eyes, more wild creative eyes 3. less cartoonish, more edgy grapic art lines and colors
It should have street feel. MUCH darker in mood, a la manga, street art, graffiti, dark comic books.
We're looking for Einstein the crazy mad/wild scienist (ie. crazy hair, tongue out, wild eyes). Not so friendly.
The designs need to be much more dark, modern and edgy.
I'll post a few more pictures of Einstein to help clarify the mood and direction we're looking for.
Pop artists like: Roy Lichtenstein and Andy Warhol. The design should be satirical/parodies in the vein of these artists. These artists took advantage of an images that everyone knew and turned them into something else/something new. They transformed the medium. Taking these concepts/reference to this genre and updating it into something more modern and edgy for today ... street art, dark video game graphics.
Totems of power for geeks. Merlin, Gandolf, Wizards .... Einstein ... Power through knowledge not muscle.
Thanks designers! These are definitely heading in the right direction. Remember to keep the character likeness to Einstein. I think some of these are not quite there. Beyond the hair and mustache, I think where some of the designs are faultering may be in the face shape and the nose. Also, don't be afraid of color and we're not crazy about the black backgrounds. Keep them coming! Thanks for the new entries!!
We've decided that shoulders and maybe hand is okay with an active stance, but no more than half body. We'd like to see some variations with this in mind.
Also, you can add some realism to the designs. This is primarily for a website, so we can have more pixels. Thanks!
Einstein bequeathed his likeness rights and name to the Hebrew University of Jerusalem (HUJ) for commercial exploitation. Companies who have Einstein-branded products (Like Oral-B, who have Little Einsteins™ toothbrushes) pay a licence fee to HUJ.
Due to licensing issues we must change our name and character likeness.
Name of company is now "Merlin's Stars".
Picture: Make it look half Einstein/ half Merlin. Ie wild hair, but it can be longer. Maybe a go-tee. No tongue out. Tongue is definitely too Einsteinian. Let's add a wand or a fist or a staff!!!
All other style elements should remain the same.
Thank you to HappyB for alerting us to this issue.
We apologize for any inconvenience this has caused. We appreciate the participation by all of the designers. Given the graphic abstraction, we believe the tweeks to the character design shouldn't have to be too extensive to avoid Einsteins likeness and licensing issues.
Designers are advised to present on solid or subtle backgrounds only. Anything else must be contained with an enclosure of some sort that can be neatly centered within the presentation space, allowing sufficient space all around. This will help maintain the integrity of the site aesthetic and ensure that what we sell here are logos - not backgrounds.
Thank you for all the new and updated designs!! These are great!
So, some general feedback. Please we'd like you to think more about the character than the text or background. Think of it more as and avatar. We need to get the character right. The text and background will be easier to get right later. (We're not sure the background of our website right now.)
We prefer not to have containment around the character circles, squares etc.
We like action stances, not straight up and down. Look at action shots of Gandalf and X-Men images for inspiration.
The characters a great, but we overall they need to be less mean. When we suggested "dark" earlier it was to steer designers away from the initial tendency towards cartoonish/disney, etc. designs. The character should be aged, sage, wise, intimidating, yet compassionate. Like an old tree.
