Eating RulesLogo Design Contest

A food blog about healthy and delicious food; I believe that healthy eating doesn't have to suck!

My current logo & website uses a lot of red (too much), but it's become my "signature" color. I'm interested in continuing to use red, but more subtly. I realize that red is typically the opposite of what most health/food blogs will use, though, so I'm open to other colors as well. I do not want to go with the typical light blue/light green "healthy" palette, as I do not want to look like every other health/food blog out there.

I do NOT want to see any drawings of food, fruits or vegetables, or cooking tools or kitchen utensils. :)

Please visit http://www.eatingrules.com to view my current logo and gain an understanding of my site. I will be redesigning the website once I have a new logo design.

I have received a lot of positive feedback from people about my current logo -- so I consider the current logo to have been very successful. Conceptually, I like the horizontal lines, which reference the elementary school paper which students use to learn to write the alphabet. It conveys "learning and education" -- but the handwritten "RULES" (which goes outside the lines) indicates that you can sometimes break the rules.

What I *don't* like about my current design is that it says nothing about food, other than the word "eating."

I'm interested in seeing an update/refresh of my current logo, or other designs that you think might be good, based on the content you find on my site. It would also be helpful to have graphical element(s) in the logo that could be expanded or repeated as a motif throughout my website.

>>> UPDATE - Please see my comments in the "Contest Discussion" - I'd really like to see more ideas that have nothing to do with my original logo. Thanks! <<<

Please also take a look at these two pages on my site, to get a better feel for what I write about and my philosophy:
http://www.eatingrules.com/the-rules/
http://www.eatingrules.com/about/

Finally, each year I lead the "October Unprocessed" challenge, in which I try to get as many people as possible to eat no processed food for the entire month of October. Although it's part of my blog, it's a significant enough event each year that it has its own logo (which I'm not redesigning this year). I'm mentioning it because the challenge is a big part of what my blog is known for, and as my designer I think it'll be helpful for you to be aware of it.

http://www.eatingrules.com/october-unprocessed-2014/

Thank you!