I know i said "no utensils" but I must admit I really do like how the spoon forms part of the "e" in the logo in #14 and #15. The fork in #16, however, doesn't really do it for me - it feels slapped on top and doesn't add anything (and makes me think of a scarecrow, whatever that means...).
I'd love to see you continue to explore the concept in #14 and #15 - and maybe play more with the "rules" side of things? I'd love to see you explore how "rules" could be changed conceptually as well.
Also, I like the font for "eating" in #15. It has a nice weight and roundness to it. :) The "RULES" font in #15 is close, but a little too gangster/graffiti-like.
Thanks for the updates. I think I like the leaves above the "e" - though I'm not sure if it's more than necessary. Let's hang on to that idea for now... I think the "Rules" needs some figuring out. Rather than just trying out a few different fonts, let's figure out what it's trying to say.
I'm a big fan of the "cheat meal" - to eat well all week, and then once a week, cheat and eat anything you want. That's kind of the idea of the "Rules" going outside the lines. Maybe that idea can be fleshed out, in a way that doesn't conflict with the spoon/eating idea? I don't want too many things going on in the logo, but right now the "rules" just kind of hangs out there.
#47 I tried to show boxes for days of the week each and on the last day a check mark depicting (eat anything you want)... but letters in RULES are just 5.... if you think this concept can work then I can add a box to make it 7 days a week... maybe add an exclamation after RULES???
I appreciate the creativity of the boxes in #47, but I think it's trying a bit too hard.
After seeing all these variations on my current logo, I'm starting to think it might be better to explore a completely new logo.I'm going to keep some of yours as front-runners for sure, but I'd also love to see what other creative ideas you might have with a totally fresh start and free reign. :)
For #88, #89, and #90 the idea of the rulebook is cute, but I think it's a little too literal... and then we've got two (or three) competing ideas (the spoon, the leaves, the book). I like your other concepts more.
#83 has a fun font for "Rules" - it's the right idea, though I'm not sure if it's *quite* the right font. Could you do a few variations of that one? I also think we need to pare it down to two ideas, max... It should probably be either the spoon or the leaves, but not both. (I like how you moved the red to the lines, so you could have "rules" in gray - that works well in this version).
One thing I'd like to see you develop a little more -- on #48, could you remove the gray lines, and add an exclamation mark after "RULES!" (inside the red box). I'm not sure the box necessarily works -- it looks a little much like a rubber stamp -- but I like the aesthetic and the energy and style of that one.
Hi I agree with you that we should have not more than 2 ideas in the logo...
Sorry about the exclamation mark after RULES!, that I wont be able to put it since it is already used by other designer and it will violation of the rules if I did that.... :(
I have uploaded some more ideas and fonts... #108 #109 #110 #111 are more of chalkboard ideas...
No worries on the exclamation mark - I probably don't really want it in there anyway (it's not officially part of the name...).
The [Rules] in brackets doesn't really do anything for me - I think having it in the box like #48 is better. Brackets don't really mean anything, but the box connotes a rubber stamp, which kind of feels like a seal-of-approval or some such. Not that I necessarily want to convey that, but it feels like it has more reason for being there than the brackets do.
As for chalkboard fonts - I liked your original instinct in #83 better... and that one in particular shows "coloring inside the lines" or some such.
I wonder if there could be a hint of "breaking the rules" every so often, too? I know in #83 the "S" is hanging outside the horizontal lines, so that might be enough... curious to know what you think?
I had this idea in my mind but why I did not present it as yet I don't know...maybe I forgot to. I wanted to do a version of #48, where little of the word 'RULES' fall outside the box... (from the right) This is very similar to what you saw in #83 which excatly means "breaking the rules" and also 'out of the box'
Would love to see that - and I'm curious to see how it would differ with or without the gray horizontal lines.. (I'm on the fence on those... on one hand, it references my original logo; on the other, it feels extraneous now.) Since it's easy to do I'd love to see both options. :)
Between #120 and #123, I think the S overhands too far in 123... I prefer the subtlety of #120. :)
(I will mark 123 as not interested, just to keep the ranking clean).
Unfortunately, I don't think #121 and #122 work (but thanks for trying them!). The shape changes so dramatically, it feels like a really strong statement and I'm not even sure what statement it's making. It doesn't feel like it's "outside the box" so much (and out-of-the-box wouldn't be a primary message I want)... I think the closed box that implies a rubber stamp feels cleaner, both stylistically and on-message.
I just noticed that the spoon in #66 is smaller - and I think that might be better balanced (and a little less heavy-handed, which I like).
Could you please shrink the spoon in #48 and #120, and do any other rebalancing you think is necessary to make that work? I feel like both of those are "close" with regards to revamping my current logo, but they don't yet hit it out of the park...
Hey Andrew, Yes I had made the spoon smaller in some to see how the logo looks. I will make smaller in #48 and #120 as well. I can play some more with the fonts for you to see if anything suits better than what already is... it might /might not hit but I can try...
Thanks Roo. It's funny, with the smaller spoon I started to think it would benefit to add back the leaves -- but over the "e" instead of the "a".
I also wonder if if we should just ditch the horizontal lines entirely? They're a holdover from the old logo, and I'm not sure it makes sense anymore? What do you think?
Maybe / Maybe not you would want to keep that part of the logo. It's good but it's not necessary that it will look good with the new one. I uploaded 3 options, 2 of them without the lines for comparison. Sometimes, putting it on the website temporary/offline will help you understand better.
I am sorry I will not be able to use the leaves on 'e' as someone else had used it before i did that :(
Thanks for those alternates. I think it does need the gray lines - it helps tie everything together.
Could you please try one more refinement of #168? I'd like to see how it plays if the "Rules" (including the box around it) pushes outside the gray lines (either outside of one of the lines, or maybe both). That might be overkill, but I think it's worth taking a look.
And thanks for the advice on testing it out on a webpage - will do that as soon as I have a spare moment! :)
No worries on the leaves over the e instead of the a - it would probably be too busy anyway...
Sorry, I meant actually on top of the lines... so maybe reducing the space between the two lines (lowering the top, raising the bottom... or making the text a little larger), so the box then sits over one or both of the lines.
I do like how the "rules" in the box now goes over the horizontal lines in #197 and #198.
I think the bottom line needs to go all the way across (underneath the "rules").. .Basically, as if the "eating" and the lines were already there, and then the box that rules is in has a white fill...
do you prefer the larger or smaller spoon with this one? I'm torn - wondering if needs the larger spoon to balance the now-stronger rules?
Also - for the horizontal dash in the middle... I always had a dashed line, not a dotted one (since that's what the paper had in schools). Think we should try making it a little more dashed?
By the way, I just marked a bunch of the variations as "not-interested"... don't take offense, I'm just trying to clean things up since there were so many versions... :)
Having the "Rules" raised higher in #206, etc feels off balance to me. I was just thinking that it would be good to adjust #198 simply by extending the bottom horizontal line back to the right (where it used to be)...but not moving "rules." Does that make sense?
Though I'm starting to go a little cross-eyed trying to figure out which of the (tiny) differences amongst those I prefer.
I think this is great for the moment. I need to get some feedback from friends... AND, which do you prefer? Especially wondering about the larger or smaller spoon?
Visually the larger spoon looks more balanced. It can not only mean a spoon used for eating, but it can also be a cooking spoon, a soup spoon etc since the shape is very basic it can have different meanings.
But, if you want logo to be simple with subtle meaning then, I would definitely prefer small. Even if small, it still balances with 'e'
Thanks. I'm inclined to agree with you on the larger spoon, now that "Rules" is more pronounced in the red box... I just moved #209 up.
At this point I think it's coming down to whether or not I'm going to stick with an update of my current logo (#209 --or very close to it) vs. a completely new design (#184, most likely). I like both options, and I'm really torn.
Time to use the Friend Feedback function a bit more... and I do need to rough them in on an actual webpage...
I've spent the better part of the past 24 hours roughing in the new site design, and testing out both of the frontrunner logos. Sorry to say, but the other one works better for me and what I'm looking for in the overall revision.
I truly appreciate all the time you put into this. If anything changes, or if I need any other design stuff (outside of logo tournament), I'll definitely give you a shout!
It was actually my husband's idea, not mine, and it was in response to a different comp (#71) by the same designer. i loved that design aesthetically, but the chopsticks weren't right conceptually... as part of his feedback, he came up with the idea of the stalk of grain instead.. and then Nong implemented it in a way that I really liked. So we wouldn't have gotten to the final design without his first entry...