David-Dorian Ross Logo Design Contest

David-Dorian Ross has selected their winning logo design.

For $250 they received 83 designs from 18 different designers from around the world.
Contest
Logo Design Brief Hide
David-Dorian Ross
United States

Slogan

America's T'ai Chi Champion

What We Do

I am the leading representative of T'ai Chi in America: live seminars, books, dvds, equipment plus free podcasts, ebooks and blog posts on drtaichi.com

Industry

Sport

Top Three Things to Communicate

#1 - impeccable T'ai Chi style and form
#2 - something a bit edgy
#3 - American -- but not in the red, white and blue sense

Our Target Audience:

affluent, well educated over 40, typically women but not exclusively, with an interest in self-help, spiritual development, eastern culture and/or wellness. May have tried yoga or Pilates.

Color Preferences

Red, purple, blues and greens are good. I like white as well -- I just don't want a red white and blue American flag cheesy feel.

Themes

Colorful
Quiet
Playful
Modern
Refined
Exotic
Elegant

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

DDDesign
Italy
#8 beautyful mark.
12 years ago
Tyler
Canada
Hi All,

I've been in some discussions with the contest holder, and although he appreciates the effort that has gone into the entries so far, he feels that the design community is missing the "feeling" that he is looking for.

Here are some questions that I asked in an email exchange which should be helpful:

Thoughts on a pictoral element:
I think that IF the design contains an image of a T'ai Chi practitioner, silhouette would be better. The logo that I'm looking for should be more suggestive than literal. At the same time, I don't know that the design has to have a person in it at all.

Thoughts on the illustrative stances so far:
Well, the designers that have submitted human figures have generally picked pretty good stances. Extrjoker and Chris318 have the best so far. There are a lot on the web that anyone can find.

Can you provide links to 5-10 different logos that you consider to be great:
Here are a few that I like: Wiley Publishing -- who have the "for Dummies" series of books www.wiley.com; one of my favorites is in your pictorial mark samples -- the Jaguar logo; also FTD florists -- www.ftd.com (this one is awesome). I've gotten the sense from looking at all the designs that most of the artists got hung up on using my name and tag-line, and trying to make it part of the logo. I've commented to several of them that I don't care about using the text so much. What I want is a pictorial mark that will evoke the FEELING of America's T'ai Chi Champion -- the future of this art, with solid roots in the past.

I'm going to put in my two cents here. I think that Dr. Tai Chi is looking for something subtle and abstract in nature. I think designers should avoid the obvious in this case, which is true to life illustrations of a Tai Chi practitioner. I think a more abstract, symbolized version is what he is looking for. Another option might be a completely abstract mark that captures the feeling of Tai Chi. I recommend heading on to Youtube and searching for "Tai Chi" for further inspiration.


12 years ago
Tyler
Canada
Hi All,

I have extended the contest by 2 days to facilitate entries based on the updated information above.

Best of luck to all!

Tyler
12 years ago
Mare
Serbia
Wolv great entries man!
12 years ago
wolv
Indonesia
thanks Mare :)
12 years ago
grafixsphere
Japan
congrats wolv.... and thanks david. really enjoyed your contest
12 years ago
hendraku
Indonesia
congrats wolv
12 years ago
wolv
Indonesia
thanks all :)
12 years ago