What We Do
Creative Dance & Music Studio provides dance and music lessons to all ages, but mostly children ages 2-17.
Top Three Things to Communicate
#1 - That we offer lessons in both dance & music
#2 - Family friendly atmosphere
#3 - Trendy - the place to be
Our Target Audience:
Parents (mostly moms) of school aged children (mostly girls), approximately 18-45 years old. Our main target is moms of preschoolers (2-6 years old) since that is who we market too, but it also has to be mature enough that teens can relate to the logo.
Families that look for fun activities for their kids that are social, build confidence, and are arts related.
Families should have disposable income to invest in their child's activities and growth.
Families with strong family values, respect, discipline, love, commitment.
Families interested in fun, recreational activities (non competitive).
Royal blue has been our color, so something connected to that...a vibrant blue and something that pairs well with blue.
Although we mostly have girls in dance, we want to avoid pinks because we have boys in music and we don't want to turn them off by being a "pink" place.
Based on the associations below, blue and orange describe our brand - but I'm open to another matching color such as a pink as a secondary color. I
It should translate to black & white for printing in black & white, or even solid black or solid white for embroidery or printed materials.
Our Ideas and Additional Information:
I would like the word Creative to stand out and be recognizable on its own.
Dance & Music should be present, but can be at a smaller level.
I would like something that represents the brand without seeing the name of the studio, either an image, design, letter C, or acronym.
Since we need to keep it balanced for both dance & music, we either need both represented, something that ties them together, or nothing at all. For example, no ballerinas and no dance shoes.
I would love to see something that is recognized as us without having the text. That could either be using the C or image that mergers dance/music.
I would love the font of Creative to be easily read, but also uinque and recognizable.