Colour SoupLogo Design Contest

Nice start - the designs are clever. Would like to see more ideas that are more unique. Interested to see options where the typeface reflects more personality. Example font is "ziggy Zoe".
Really want to capture sense of "wishes" / "dreams" (think amazing stylish dream home). Perhaps adding in a few random 'stars / sparkles' around the top left of the designs might help? Just ideas.


Entry 3 - I like the bold impact. Clever contrast. A little on the typical side though in terms of the swirl - a bit too much resemblance lollipop... Would like to see if it looks more elegant with just two colours in the swirl (e.g. turquoise and lighter shade of turquoise?? or turquoise and white with the white swirls outlined by turquoise to make them visible??) and less swirls (thicker swirls)...

Entry 2 - Very clever. I like the sense of motion / dynamic energy. Would like to see more softer colours used (like turquoise blue) instead of the strong green to make it slightly more feminine. Perhaps use a softer peach colour instead of the purple for the word 'Soup'? Just curious to see how it might change the mood =)

Entry 1 - this is ok. Prefer Entry 2's horizontal arrangement.

Entry 5 & 6 - colours are looking better! Don't need to be so light though. Fonts are looking better in terms of personality. Would like to see more ideas with added elements like something sticking out of those soup cups...dandelion etc? (To resemble like a flower in a cup etc..)

Entry 4 - strength of colour is good and eye-catching.

Would like to see different approach of maybe the images as a block silhouette (e.g. in white) with a solid colour background. Just trying to generate more ideas =) Open to suggestions.

Entry 8 - This is good idea - it captures the joy / inspirational excitement we are looking for in a dream home styling! May need to adjust to create more refined look though.

Entry 7 - Cute, but perhaps a little too childish...and doesn't quite relate to what our business is selling.

Entry 9 - Looks gorgeous! It conveys the refined, sophisticated look yet still fun & approachable. Would like to see if even more wow factor can be added into the design to give it a bit more energy.

Hi all - would like to see some new ideas that convey more 'Hip' & 'Modern' sense of style to them.

Thank you!

Everyone, thanks for all the fantastic ideas so far - the interpretation of the 'soup' theme is impressive.

However, please remember our business is Colour & Interior Styling, so we don't want to overplay the 'soup' imagery and appear like a restaurant...

Excited to see new concepts - judging will be a tough job!

Hi everyone - thanks for all your wonderful designs! It's really amazing to see all these clever concepts!

I was thinking back to my original brief, and have now uploaded an example of the original concept I had in mind... which involved the soup cup, dandelion and picture frame elements. Would love if you can see what you can do with my concept! Feel free to change the colours / style (and of course add in the business name / tagline). Looking for something more organic / delicious and hip/gorgeous.

I have also uploaded an example of some vintage style frame for inspiration, that I quite like the shape of, which I'd be curious to see if they can be incorporated into the logo. I feel a frame (i.e. cherished memories vibe) may allow for broader business in future than specifically furniture...

Thank you! Looking forward to your final concepts!

Thank you to all you awesome designers for participating in the Colour Soup contest!

I was very impressed with the variety and creativity of concepts submitted! Very happy with the process & logos.
Thanks for all your enthusiasm, patience, professional courtesy and most importantly creativity!

Cheers!