#20 - I like the use of solid background + white words.
#21 - I like the font of 'live tastefully'. This arrangement is cleaner / simpler which is good, but doesn't seem to be as noticeable / eye-catching.
#22 - As this is similar to #20, I have ranked this lower as #20 seems to be more eye-catching on first glimpse. However I do like that this looks a bit more sophisticated than #20.
Generally, the logo reminds me more of something medical, and I'm concerned it may confuse the audience.