I think it is the semi-circles, and the red/green colour near each other which subliminally suggests watermelon.
Although thinking about it, it may be very clever as conveys the 'taste & freshness' of the brand... like a refreshing watermelon. So not necessarily bad.
I do like your colours though - they really pop and go together well.
#94 - Clever! Very cool. I like the spoon. Maybe this would have to be larger overall for the words to be eye-catching / clearer like in #86. Like the concept. Circles in spoon resemble medicine (or bacteria??) though...
#95 - Smart & simple. Again, circles in bowl remind of medicine...
Any other clever / funky ideas? Perhaps play on interior styling elements - e.g. photo frame (for memories), furniture, lighting etc =) Or keep going with the soup elements if you have more ideas.
#124 - turned on has more energy. At first I thought the soup spoon sticking out was weird, but then it seems to be more eye-catching on first glimpse so I prefer this variation compared to #122, #123.
Thanks for these concepts! I do appreciate you have tried to keep the soup element in with the styling!
(P.S #102, #103 - don't quite like the dark 'tongue' / waves are more like a swimming pool - but thanks!)
You do the bold, simple-looking abstract designs really well - could I get to you try your hand at interpreting the inspiration pic/s I've just uploaded into the brief into something hip / funky? (Along the lines of #84, #85, #94)