#35 - Out of the 3 entries you submitted, this arrangement (pyramid shape of the logo) works best. The design is too wispy / feminine / childish though. We are looking for something more 'Hip' / professional.
#36, #37 - Not keen on these fonts as they are not professional enough. #36 - I like the tan colour / bright colour of the steam elements. Thanks for the ideas!
Thanks for your entries - happy to see more ideas from you.
#38 - This is much better - it has a much cleaner look.
I would like to see ideas that are more refined, as my audience is 25+, 40-50 year olds, and I'm concerned this may still be too childlike to appeal to them. Any suggestions?
Generally, please you make your overall logo size a bit bigger on your next revision, as I find them a little small when comparing them to the other designs (so it's harder to see your details!)