Bay Park SmilesLogo Design Contest

We are a dental office in the Green Bay, WI, area that offers full family dental services. Our target audience is everyone, but we are specifically trying to market to young families, mothers, and more affluent individuals looking for higher end dental services and procedures.

Our old logo incorporated a royal blue, a lighter blue, grey, and a marigold/orangish yellow. I'll be attaching that old logo as a file. We don't have to stick to those colors, but we definitely want to see a logo with blues and greys/silvers with a possible additional accent color — options there are greens and yellows. PLEASE DO NOT USE REDS.

Please note: Our owner does not want any logo concepts featuring tooth outlines/shapes (only smiles), and he would like all three words in the name Bay Park Smiles to appear the same size. There cannot be very fine detail on this logo because it will need to transfer well to embroidered clothing and small print jobs. Our old logo incorporated a brushstroke look. Having that continue with our new name might provide nice continuity, but our worry is that the fine detail of a brushstroke design element won't translate well to small print jobs and clothing. Feel free to explore a lot of concepts — as long as the concept feels professional, fresh, and welcoming. We want to attract more affluent patients for our high end services, so we'd like the logo to feel slightly upscale/high end. But we'd also like it to feel like a dental office destination for families. Natural elements (water, trees, etc.) can be incorporated, but we'd like to focus on the smile shape and seamlessly integrating that into our name. We do not want the smile to feel too juvenile or playful — we're not looking for a cartoonish logo. Some adjectives we'd like for this logo to feel like: professional, stable, luxurious, friendly, inviting, trustworthy, accomplished. Thanks for all your ideas!