Alpha Realty Logo Design Contest

Alpha Realty has selected their winning logo design.

For $375 they received 213 designs from 37 different designers from around the world.
Contest
Logo Design Brief Hide
GregBurkeLandman
United States

What We Do

We are a residential real estate agency.

Industry

Real Estate

Top Three Things to Communicate

#1 - Aggressive Leadership/Dominance. (Think alpha male, alpha dog. Alpha means we are leaders of the pack.)
#2 - Class/elegance/sophistication
#3 - Trust

Our Target Audience:

The target audience is high end buyers/sellers.

Age: probably over 30yrs old
Gender: either
Location: Raleigh, NC area

I guess the other demographics dont matter much. It's mostly just the high income/net worth demo we're after.

Color Preferences

Silver, Black, and Red

Our Ideas and Additional Information:

I have attached a couple examples that I like.

I don't have a lot of additional ideas. That is why I'm hiring you guys!

The one thing that is very important to consider though is that this logo will be displayed on signs in a lot of people's front yards. That means it should be highly visible/recognizable from a moving car. It can't be too ornate with thin elements. It has to be kinda bold and super easy to recognize on a yard sign from 100 feet away.

Also, in the logos I have attached for reference, it's just kind of the overall feeling I like. I don't like them just because they have metallic gold in them and I'm attracted to shiny things. We would, in fact, probably want to avoid relying on metallics, because I think it can actually end up looking tacky. We'd want to stick to solid colors probably, because sparkly/metallic stuff also isn't great for print/shirts/etc...

Themes

Luxury
Expensive
Elegant
Simple
Gray
Bright
Loud
Serious
Classic
Refined
Exotic
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Mobile
Desktop
Print
Signs
Clothing

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