Our Target Audience:
The target audience is high end buyers/sellers.
Age: probably over 30yrs old
Location: Raleigh, NC area
I guess the other demographics dont matter much. It's mostly just the high income/net worth demo we're after.
Our Ideas and Additional Information:
I have attached a couple examples that I like.
I don't have a lot of additional ideas. That is why I'm hiring you guys!
The one thing that is very important to consider though is that this logo will be displayed on signs in a lot of people's front yards. That means it should be highly visible/recognizable from a moving car. It can't be too ornate with thin elements. It has to be kinda bold and super easy to recognize on a yard sign from 100 feet away.
Also, in the logos I have attached for reference, it's just kind of the overall feeling I like. I don't like them just because they have metallic gold in them and I'm attracted to shiny things. We would, in fact, probably want to avoid relying on metallics, because I think it can actually end up looking tacky. We'd want to stick to solid colors probably, because sparkly/metallic stuff also isn't great for print/shirts/etc...