Véraison VineyardsLogo Design Contest

Before Véraison became a vineyard it was a rose farm. Around the world, rose bushes are planted at the ends of rows of vine. This is not just for asthethics, the roses are the "canary in a coal mine". Bugs and pests tend to attack the roses first.
Maybe somehow incorporating but not overdoing the rose, vine, grape relationship would work.
Research shows that 55% of wine drikers are women and that they do the majority of purchasing.

Véraison produces two wines: both reds are 100% Cabernet Sauvignon. One wine, our "V" series is produced in the great to good years. The second, the "Q" series is produced when the season turns out less than stellar wines. The "Q" series represents value for money, but at a lower price point.
The logo you are designing will be used on the wine label among other places. Perhaps the V series would be one color and the Q series another.

Designers, this is my first contest. I will rank and make comments on all entries. I feel that putting all viewable entries in "Favourites" helps all designers to see the progression of my tastes and desires for the label,
When the contest ends, I will rank and keep all "significantly unique" entries in the Favourites. I will endeavour to end the contest within 2 days of its scheduled end. Please do not withdraw your entries until after I have made my final decision.
Based on the point scoring methods, I try to keep the first 10 to my favorite unique designs, the second ten for my next favorite unique designs and so on for each decile.

Hi Chonsp our screen works slightly differently we dont have the favourites that you see, But yes you are doing a fine job, keep ranking and giving feedback (how can we improve what we have submitted), go easy on the not interested especially early on but yes do get rid of the really rubbish designs, they are out there also, also discourage designers from copying one another, you want 300+ unique designs to choose from buy the end of the contest and you will get the best from all the designers. It is only human nature to see that you have ranked someone #1 so we think that is exactly what you want and try to do something similar.

We see one screen with all the rankings in order from #1 onwards, or we can view them in the order they were submitted.

I just googled for Veraison wine and came up with this label from KRUPP.

Designers, please lets avoid any confusion between the brands. That said, I really like that font.

http://tinyurl.com/Veraison-Designers-be-Careful

We are not affiliated with the Oregon winery or Krupps. We are registered and licensed in SA and will distribute in SA, Europe, and the UK. I'll have to have a future contest to rebrand for the American market.

All, I've loaded some pictures onto a Kodak gallery of the farm and the vines and Franschhoek. If anyone is interested, use the url below or send me a private message and an email address and I'll "share" the site with you. You don't need to create a Kodak account. If you want one of the pictures (I took them), you have permission to use in this contest, I may have to email it to you.
http://tinyurl.com/Veraison-Logo-Photos
Lastly, the point of this contest is to generate a label for our wine. The max size of the label would be 93mmx110mm (WxH). It would be put on a Consol 726 or 438 bottle.
http://products.consol.co.za/Display.aspx?SubCategory=Claret

All, thank you for the latest round of designs incorporating the beautiful views of Franschhoek. I've reacted positively because the place is so beautiful, but upon reflection it is not a direction I want to take.
Last night, I went through the cellar and lined up 20 bottles of different wines. I then sorted them by what the label told me about the quality of the wine inside.
Overall, the theme that appeared was that the name matters. The name needs to be prominent and readable.
The second theme was about simplicity.
The last theme was about richness of colour, conveying the quality of the wine inside.
I've reranked according to these principles.
Thanks again.

regardless of how it looks?

Baltazar said:

regardless of how it looks?

No, not totally ruled out. But a picture postcard would probably not score very well.

Dear contest holder, i was wondering about other things you like to see in your logo. Like 2009 CABERNET SAUVIGNON, South Africa and perhaps something else?
Please be more specific about these things,

thank you:-)

Baltazar said:

I was wondering about other things you like to see in your logo. Like 2009 CABERNET SAUVIGNON, South Africa and perhaps something else?
Please be more specific about these things...

chonsp said:

Last night, I went through the cellar and lined up 20 bottles of different wines. I then sorted them by what the label told me about the quality of the wine inside.
Overall, the theme that appeared was that the name matters. The name needs to be prominent and readable.
The second theme was about simplicity.
The last theme was about richness of colour, conveying the quality of the wine inside.

Good question. The lack of other elements (Location, Year) will not influence my final decision. At the end of judging, I'd like to work with the Designer to add those elements in and get a finished front label. My main focus is as described above and elsewhere in this contest.
As a wine buyer, I like to see the location on the front label as well as the year. The grape varietal is not as important, I always look at the back label to get more detail. In fact, I want to keep the varietal off the front. Just in case the V series morphs into a Bordeoux Blend style (ie contains other varietals).
I may have another contest to design the back label. All the legalease about Country of Origin, Alcohol content, size of bottle, and other requirements can be on the back label.
Keep the front as clean as you can, if you want to include the location, "Franschhoek, South Africa" and that's it.
Because we produce such a small amount (~5,000 bottles) per year, the year will have to go on a separate small label on the front or on the capsule cover.

Any other color palettes coming to mind? Black / Silver? Other rich red wine examples? White/Silver?

Dear CH,

This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)

" March 22nd, 2009, 11:48am
As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frasturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there."

Best Regards,

Baltazar

All, in these final hours of the contest I will rank and comment at 09:00 BST, 12:00, 14:00, and 17:00.
If I rank without comment, please use the direction on the contest discussion and elsewhere.

Today, I wil be putting similar non-working designs into the uninterested pile.

I extended the contest, but it will end today 19/May at 10PM BST or 5pm EDT.

Has the contest date been extended or has it ended - pretty confusing - think a few may not know its been extended. Am not sure if my submissions were in time!!?

2 more days to go - i hope the contest is kept alive

chonsp said:

I extended the contest, but it will end it today 19/May at 10PM BST or 5pm EDT.

chonsp said:

That's in about 4 hours. I wanted to give some of the USA Designers a chance to make last minute changes.

ALL, the contest is now over. Thanks for your ideas, I can see there are a lot of talented people out there.

I have some unexpected travel and need some time to review. I will make final judging by 26/May.

Thanks again.

Hi is the contest still open for changes?

colored studio, perhaps you should take this up with the moderators?

coloured studio, instead of just bla bla you give us a link - thats how it usually happens