Hi, I hope you like this. I went for a classier, more elegant logo. Simplistic in form with clean lines and an easily readable, classic yet modern typeface. I used all lowercase letters in the design to bring out the unique nature of small parcel vineyard. It is underlined to not only elevate the name, but to also show it is grounded and trustworthy. The treatment on the V is simpllistic, inviting, and memorable.
new design incorporating a grapevine framing a crest. A very classic, elegant, rich design. I included a banner carrying FRANSCHHOKE to bring more recognition to the region and to create a more personal feel. The V in the crest can easily be replaced with a "Q" .
I like #29 better, but for some reason my first thought was "Hells Angels", so perhaps a bit simpler. Perhaps the V series could be gold, and the Q a nice silver. p.s. FRANSCHHOEK
and the silver label for the Q series. I'm going to work on it a bit more and try to get a rose incorporated. Is there anything more you would like to see?
I incorporated a rose into this design using a rosetta. I tied in the french connection of franschhoek "french Corner" by hiding a small fleur di lis in the rosette. I simplified the grapevine and made it more flowing and elegant. I incorporated a new type treatment into the design as well, this time using all caps and including vineyards in the name.
#55, yes I like that it is richer and I do not get that tombstone feeling from the V holder. Your stylised line, I'm going to see if I can find or make a picture of what the tendrils look like when they have wrapped around the wires holding the vines up. For someone in the know, it might make a nice reference to the field. I also like the lighting and illumination.
I think you had it with #55, #65 isn't quite working for me. Take the vine from #18 and add it to #65 (removing the side elements) also if the rose is getting crowded, remove the leaves closest to the rose.
Another concept. The V is flanked on both sides with a grapevine. under the V is a small stylized rose. I changed the font as well to something a bit more striking and it brings the name out from the logo putting more emphasis on it. The background colors were changed as well. This time, a suttle representation of the energy involved in a ripening grape (verasion) without being too obviouse
#87 & #88 nice and rich I like them. I prefer 88. But maybe the rose concept doesn't work or maybe it needs a long flowing stem even if it cuts across the V.
New concept using the images provided. I recreated the road leading into the vineyard with the mountain range for the backdrop. I put the rows of vines along either side of the road to make it seem as inviting as possible. At the ends of the rows, I placed a rose to pat hommage to the grounds history as well as the image of a rosebush at the beginning of a row of vines. The unique thing about this setup, is that it still graphicly represents the "V". The image is framed with a diamond, another reference to the "V" and also a very dynamic shape. I decided to go with a stylized drawing rather than a retouched photo because in all my years, I've never seen a high end wine use photographic images for the labels...I see that more for a $15 bottle of something from new zealand. I hope you like this approach as I am trying to still convey the image and feel of a high end wine.
#114 - very very nice. I can't wait for my wife to see this. Yes, thank for that observation. I like the images, that is why I am reacting so stongly to them now. We'll see after a glass of wine tonight and a little sleep.
I slightly preferred #115. I think this design fits most closely with the latest contest discussion notes I've put up. One comment from the team was "it looks like every other wine label", they meant wine labels on other wines. I disagree, but I need to think on that comment. As I get inspiration for your design, I'll edit this comment and provide more detail on how to degate that opinion.
here is another option for your consideration. I created the logo to look like an old woodcut ornate letter. I incorporated the rose, vines, leaves, and grapes all around the letter V. This version adds a bit of a classic element to the label placing alot of emphasis on the V without overshadowing the name. everything else remained the same.
I removed vineyard on the front label and replaced it withthe variatel. Along the bottom of the label, i created another box mimicking the border design. Within the box is the vintage and a designated spot for the "V" or "Q" depending on the year.
See my latest update to the Contest brief as prompted by Baltazar. I think we should leave the varietal off. I want a new buyer to pick the bottle up because of the label. I don't want them to glance at it and think, I'm in the mood for a Merlot or Syrah and put it back. let them get half pregnant and examine the back label. Good choice on the other elements. I will add the legal requirements for the front label shortly. My intention would be to have the main V you have on the design change to a Q and have the whole colour palette change for the Q series, but otherwise retaining the design elements. I like the year framing in #176 and the other elements on the bottom. Unfortunately, SA reds struggle to stay below 14.5% alc. For the UK & EU, and SA markets the 750ML, Product of South Africa, and Alc content can all be on a label at the back. I'd keep it off the front. No need to make this mod right away, I can look beyond it.
here is an example of a die cut design. Not sure if that would be something you were interested in or not. The label is designed to sit towards the bottom 3rd of the bottle. the bottom of the label would start around 50-60mm up from the base of the bottle. This would allow the bottle to appear larger than life, adding a bit of class to it by making the bottle that you chose appear more curvy and feminine.
#183 - I like it, btw, I also like that you describe your designs. With some designers, I have to struggle to see the diffs in a couple of designs. Was wondering how it might look if we took the light source away from the V and moved it centered on the VERAISON. The spread pattern could be similar to the tapered line as if a slit of light was shining across the name.
logo design. veraison vineyards arched above a rose and vines. the vines suggest the shape of the V while also acting as a foundation for the name. The rose is what sets you apart from other wines. the logo here is set up to work across all branding needs, and is quite versatile in its use and color adaptations.
regarding #186 i think this could work well as a label design. Alot of emphasis is placed on the name. The V above works well. It pretty much cuts the label into 3rds. the top contains the series, the middle containing the name, while the bottom carries the vintage.
Another logo option. The brand name is arched above a cluster of grapes. Not an ordinary cluster though. the grapes are forming the shape of africa. At the bottom of the cluster is a tiny rose placed approximatly where the vineyard is located...due to size, it pretty much represents the cape region. It shows that yes, you are a vineyard located in africa, however, not as trite as a simple cluster.
#214 × - Very clever. Well done. I'll have to think on this one. #211,#212,#213 - Like the design as well. Like the lighting behing #211 best. Like the alternative colour palette on #212 perhaps with the texture of #40? Also like #210, and #209, perhaps the V & Q could have one grape cluster on those vines that looks like your africa design? Other than those tweaks, not sure what to say at the moment. Excellent work.
logo design. The stylized V is placed under the arched name. It lends some elevation to the name allowing it to be on top. The shape that the logo makes also represents a V.