213Filming Logo Design Contest

213Filming has selected their winning logo design.

For $300 they received 187 designs from 36 different designers from around the world.
Contest
Logo Design Brief
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thewinnman
United States

Slogan

bars that are fit to film

What We Do

213Filming is a niche location agency representing only bars and restaurants in the 213 for the entertainment industry to be used for film, television and commercial shoots.
(213 is the area code for Downtown Los Angeles)

Industry

Entertainment

Top Three Things to Communicate

#1 - Professional
#2 - Knowledgeable
#3 - Easy to work with

Our Target Audience:

Location Scouts assigned with the task of acquiring unique bar and restaurant locations for filming purposes.

Color Preferences

Blue, White, Silver, Black

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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Prefers others.
1 2 3 4

Discussion

Discussion

thewinnman
United States
Please scroll down to see my comments made on May 21st, 2009, 12:18am

This logo will primarily be used on the website 213Filming.com
The site will be clean and somewhat sophisticated. It will show images of all the bars that my company represents along with a virtual tour of each bar for the location scouts to view. The people that will visit the site will be comprised mostly location scouts and managers working in the film, television, and commercial industry.

213Filming is unique in that it represents only bars and restaurants. Most agencies try and cover every possible type of venue... Airports, Apartments, Art Galleries, Auto Repair Shops, Banks, Bars & Night Clubs, Basketball Courts, Beaches, Cafeterias, Churches, Court Rooms... You get the idea. In the end, they do a poor job at representing any one specific type of venue.

By focusing on only restaurants and bars in downtown Los Angeles, 213Filming will fill a much needed gap in our industry.
13 years ago
bugy
Australia
hello, thewinnman,
if you could please give as much feedback as possible by clicking the designs seen on this page and leaving messages for each designer that would be very much appreciated,
thanks,
bugy.
13 years ago
thewinnman
United States
Please scroll down to see my comments made on May 21st, 2009, 12:18am

Thank you all for these early submissions.

I want to be clear that I feel good typography is the foundation for good design. Regardless of the other elements in a design, good typography can essentially save a mediocre design.

The two submissions from "all4all" did not interest me because they lacked good typography. For example, the letter kerning in the numbers 213 has been completely disregarded. The leading of the fonts has also been ignored and the choice of font for the tag line "bars that are fit to film" is a real disconnect with the rest of the design.

The submission by "GoNorth" has two problems that are initially apparent. There is too much going on for one. It's very busy with a total of 4 various gradient patterns and a reversed out skyline over a gradient filled clap board, over a light gradient circle over a black background. Secondly, due to the size and position of the clap board in relation to the company name, the logo lacks good balance and the clap board is given too much attention.

At this point, I am leaning towards the submissions from "kib647" and "bugy creative" because they both represent designs that are clean and well thought out.

I'm leaning towards "kib347's" design because I think it does a better job at giving the right amount of balance to the "213" element and the "filming" element. 213 represents the city of Los Angeles and filming represents the service we provide. It is also a bit playful with the "olive" element and the decision to lower the #1 in relation to the numbers 2 and 3. Lastly, I think that this logo could even work well without the tag line "Bars that are fit to film". This is a nice added benefit, because if I ever decide to drop the tag line, I won't need to completely revamp the logo.

I also like the submission from "bugy creative" because it feels creative and clean. The idea of having the #1 reverse out from the #3 has been done before, but it is still good design, and strong enough to stand on it's own without the use of a graphic element such as a movie reel, or a clap board, or a piece of film.

Thank you all again for these early submissions. I'm excited to see what other creative concepts are out there.
13 years ago
bugy
Australia
oh my god, finally a CH that has an understanding of what good typography is =)!

you have no idea how refreshing it is simply to see a contest holder use words like "kerning" and "leading", that has made my day =)
13 years ago
GoNorth
Canada
Good feedback, thanks on behalf of all designers in the contest.


13 years ago
thewinnman
United States
Thanks to those designers who have enlightened me regarding how to most effectively us LogoTournament.
I will post feedback on all submissions by 7PM PST today.
Kind regards.
13 years ago
thewinnman
United States
General comments across all logos:

We would like a more modern, contemporary approach to the logo.

If icons are used, such as the film real. clip board, film strip, martini glass and olive, please try to use them in a fresh way. Probably stay away from the city scapes, because LA is not know for its sky line or any distinguishable buildings.

The same feedback goes for the fonts. Keep them clean, fresh, simple, contemporary. We are looking for a logo that is well designed, timeless and has a twist to it. Smart design. Should not be so obvious, does not need to scream "film business". Overall most of the logos looked a little dated. Keep in mind we live in LA and people here are used to seeing cutting edge design on a daily basis. That is where we need to be, cool... not trendy design.
13 years ago
thewinnman
United States
Thanks for these latest submissions. I promise to review them tomorrow with my team and post feedback asap.
Kind regards.
13 years ago
thewinnman
United States
To All Designers,
Thanks you very much for your creative ideas. I need a couple of days to select a winner as there are a few people that have to be involved in the decision. I will try and post the winner by no later then Wednesday.
Thanks you all again.
13 years ago
squarerfish
United States
Hi thewinnman, this is an excerpt of a post by another designer, but I think it's good information for the contest holders, in case you didn't know:

How to Rank and Thank Designers: When it comes time for rankings, designers appreciate when you choose the top three CONCEPTS (as opposed to variations of the same design) for the gold, silver and bronze awards. If you want to rank two different concepts by the same designer in the top three, that's fine.
Also, rank as many entries as possible, because designers get points added to their overall site standing for each blue ribbon they get.

This is how points are distributed:

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
11th+ (you can rank as many as you like) - 1 point


After that, each ranked entry gets one point for the designer. Nobody will be insulted by being ranked last, the points are still good! So if you pull some entries out of the "Not Interested" group and give them a rank, the designer gets some benefit from entering your contest.

Hope that's helpful, lots of contest holders don't realize this and most are glad to know. It's a good way to thank designers who don't win the contest prize, but who worked very hard to offer you lots of options to choose from for a great logo.
13 years ago
Concept_One
Philippines
kawaa ka naman G hanga ngayun wala ka pa din panalo puro ka kasi kopya ungas ka eh!
13 years ago
g
Philippines
Ha! ha! What a Gay! grail.
13 years ago
Concept_One
Philippines
Gay? Ive been doing your mother since your birth kid!
13 years ago