tried to make the logo simple and clean, linking both the ideas of film and of LA. I think the typeface used also gives it a unique feel. The horizontal emphasis of the logo would also be suited for use in the web. Any feedback is much appreciated :)
like black version. #101. can't tell what is in the glass though. keep it simple. modern. clean. need a pop of color somewhere.not sure if the reference to the film strip reads film strip enough. I definately don't want to take it too far and scream film strip. most of other logos used film reel and sprockets, too obvious. like more graphic simplicity, but need strip to be in scale of film strip if you take out all the rest of the detail. good job, almost there.
hey, i took into consideration your thoughts, i made the inside rectangles rounded, which i think makes it visually reference film more - without adding obvious sprockets. I think it looks clean, modern and professional. Striking and memorable. let me know what you think :)