Thank you for your submissions. I liked your logo from the beginning, however my business partner has really been stressing the goal of keeping the logo simple and clean, and I am now beginning to agree. Your concept is smart, I like the olive. I do see however that there is a lot going on with the film strip and the type running across it, which is somewhat redundant because they both say filming loud and clear.
I'm feeling like the logo is just too busy with too many elements. The font you used for the word filming is also a bit dated. We're really looking for a font that is classic and timeless.
I do think there is something to this concept that works. The olive has potential, but maybe in a less literal way. Maybe you use just a swoosh of the pen drawn in the shape of an olive outline, but not closed off. Not finished. Just a swoosh that give you the "feeling" of an olive and a cocktail. Something just a bit more imaginative then a picture of an olive, a looser interpretation if that makes any sense.
Thank you for trying more ideas. The new logos have lost some of the simplicity of first set.
More feedback going back to #3 like font used, but 213 needs to come down in size, too large. all you see. now filming is 50% of 213 size maybe filming becomes 75% of 213, so they read better together. maybe try sillouette of martini glass or half glass in negative space between numbers 2 and 1. but visually spacing must still be equal between all three numbers. love your olive, works very well. Your getting there, good work.