Hi Andy, Thank you for your submissions. Your Entry #19 was the topic of discussion yesterday and the characteristics that people really like about it was that it was simple, clean and symmetrical. Obviously you understand light and shadow and you have been able to give this logo some depth even though it is a flat logo. Very nice.
There were thoughts that we discussed as ways to possibly improve on the design as well. Regarding the font you used... we had two thoughts. 1) The font is a bit difficult to read, specifically the #1 in the center. It almost reads as a number seven. 2) The font is a bit dated. By this we mean that it is a highly stylized font and therefore the person viewing it puts a (without even thinking about it) puts a date or timeframe on a particular typeface. Certain fonts have more of timeless quality about them. Garamond is a good example of a serif font with a classic timeless quality about it. Helvetica is a good example of a san serif font with a timeless quality about it. These types of fonts can even be slightly modified to trick the viewer into thinking they are seeing a new font, but they still will hold their classic style.
The two last points I'd like to make are these. One, the numbers appear to not fit comfortably in the film real. It's as if they are being squeezed a bit and look a bit forced into their spaces.
Two, the film strip image is a bit too literal of an interpretation for us. The words already say "filming", and so to include a big film strip behind the word seems a bit redundant and obvious. We would rather see a more creative approach to bringing in a filming element. Maybe it just a couple of swoosh marks from a pen stroke that gives the hint of a film real. Something less concrete, but still conjures up the feeling of a film real. The same could be said if you chose to include an element from the bar industry such as an olive or a martini glass.
Your design is strong because you keep things clean and simple. We'd just like to see less of a literal translation and a bit more of an imaginative execution of the other elements.