Accessories from Africa
What We Do
Cottage industry based in Kenya creating lush beaded flipflops, decorated baskets (handbags), and stylish recycled paper products (including jewelry).
Top Three Things to Communicate
#1 - Unique design (Zizi means treasure in Swahili)
#2 - Fun
#3 - Energy
Our Target Audience:
Women 20s-50s (young at heart) who appreciate handwork, playful design and (often) bright color who also value fair trade and environmentally responsible production in their accessories. Our customers appreciate the exquisiteness of items from Anthropologie but also also have an appreciation for a quirkier, more lighthearted, humorous, sassy approach.
Bright, sundrenched colours--purple, pink, scarlet, orange, yellow, green--with black. or perhaps black alone
Our Ideas and Additional Information:
I have been using a dragonfly motif because I like this little creature's energy and its unusual color combinations, bright and irridescent but still earthy. This does not have to stay. The word Zizi should be the standout (or perhaps only) part of the logo. I would like to use the word on its own on product labels and hangtags. If it can work in both colour and B&W, that would give us options for our small budget. I do not want an ethnic African-looking logo but perhaps a typeface that hints at that could work. The origin of the products is a selling point, but the designs for the most part follow international fashion trends. An ethnic-looking fabric, for instance, may be used in a way that is not particularly tribal.