Our Ideas and Additional Information:
Some ideas i have been leaning towards but they dont necessarily have to be etched in stone where the logo has to be designed this way i though i would provide some info to help out.
You can try having the logo designed in a such a way where it looks like its cut out of a backround and use of contrast of forground and backround is applied - similar to showtime www.sho.com (but i dont need the circle part just need lettering)
The words XES should be big , thick and bold
some word play where you may either want to fuse some of the lettering together and or fuse it and slice some portions out can be tried.
the words entertainment can be simple type and right underneath the XES