Okay, let us extend a HUGE "thank you" to all the designers who have worked on this project so far - we do not take your talent or your time for granted, and we very much appreciate you entering the contest. Your efforts thus far have really helped us hone in on what we're looking for.
Now that we have seen several different concepts (doves, leaves, pineapples, lighthouses, crosses, etc), as a staff we're beginning to discuss and consider what it is we're really going for and what we want the logo to communicate.
**We'd like to move toward a design concept that communicates an "external"-focus - sending out, leaving the church, being "missional" in the community and in the world.** We share this organization's ministry philosophy (and they have a nice logo too!)
https://www.facebook.com/externallyfocusednetworkSome obvious images come to mind for us - arrows, a cross with arrows on the four sides - but we'd like to see what you come up with. Something like this is on the right track:
http://www.biz-logo.com/pre-designed-7/church-logo-05.gif - BUT this design is not modern enough, too busy (don't need 8 arrows - just the 4 is plenty), we don't care for the "sun" thingy behind the cross.
Stylistically, our top ranked logos come nearest to the "feel" we're attracted to - clean, modern colors and lines. Strong and understated. We've not ruled out the dove yet, but we would love to see some ideas that convey this idea of being "sent forth" into the world, rather than huddled together behind the doors of the church.
It is important to us that the logo be pretty immediately understandable (this is the problem with our current logo; nobody knows what it means) - it should not require any (or much) explanation. We realize this is a fine line to walk - if it's too simple / obvious it will probably be cheesy, but if it's too modern / stylized, it will likely be obscure or unclear. It needs to get the message / point across without much thought or effort, but still be cool, simple, modern, slick. Hope this helps. I feel like we're getting close to something that will work for us.