Wine Biz RadioLogo Design Contest

Logo Design Contest
Contests / Wine Biz Radio

Wine Biz Radio has selected their winning logo design.

For $250 they received 105 designs from 16 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Bringing The Wine Industry To Your Ears
What We Do
We produce a radio show and podcast about the wine industry, targeted at the wine industry.
Industry
Media
Color Preferences
Wine colors are a preference. Here's some guidance.
Common wine colors of white wine: straw (light) to canary (dark).
Common wine colors of red wine: garnet (light) to burgundy (mid) to purplish black (dark).
Common wine colors of pink wine: pastel pink (light) to salmon (dark).
Our Ideas & Additional Information
Currently, I use the following photo of a wine glass with headphones as the iconic image of our show. It has wide recognition with our audience as representing Wine Biz Radio and we'd like to have a stylized version of it (line art) in the new logo:

http://winebizradio.com/images/PodcastLogo600x600.jpg

On our website, we also use Trebuchet as our typeface. I'm not as closely married to the continued use of that, but I favor the modern sans serif look.

If possible, I'd like to integrate the RSS feed icon image as part of the overall logo treatment.
Themes
Modern

Entries

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Discussion

 
Client
I'm not sure I entirely agree that she has the concept, but it was novel enough (and a direction I hadn't considered) that I decided it could stay in the running.

I gotta say I'm REALLY partial to the "wine glass with headphones" concept, but I liked the 2D nature of Nancy's line art (it's DEFINITELY in the right direction) and the color.
15 years ago
 
Logo Designer
Hello Randy and Welcome to Logo Tournament, Please take a moment to read this "Ranking and General Tips" as compiled by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914

Scott
EastCoast Creative
Designer/Volunteer LT Moderator
15 years ago
 
Client
Thanks very much for your comment, I've responded in kind by un-binning submissions that are technically sound but just not my cup of tea.

Thank you everyone for the submissions and work you've put in this far, I REALLY appreciate it!
15 years ago
 
Client
As a clarification to the briefing, the following elements are fair play to any designer:

* Headphones on a wine glass (that is a pre-existing concept based on my own photography)
* Novel use of the RSS feed icon in the logo treatment.

Thanks!
15 years ago
 
Logo Designer
But is it a requirement then? or can we use other elements that are related to the Radio and wine industry?
15 years ago
 
Client
Wine glass w/ headphones is not a requirement! I'm happy to consider alternatives that are as visually engaging; but just be aware that I have a strong affinity for it, and that may affact how things are ranked in the endgame.

That being said, there are still several days for someone to show me why I should go with something other than the icon I've used for the last two years to represent my show.

Excellent question, thanks for asking!
15 years ago
 
Client
Another element that has come up in conversation with designers is my preference for sans serif typefaces. I'd like to clarify that.

Trebuchet MS is obviously a very common typeface on the web. I chose it at the time because it was distinctive and (not to put too fine a point on it) my budget was such that seeking out another font was not a priority. I'm open to alternatives (Eurostile, for instance, is another typeface I have a deep connection with) and welcome experimentation on that front.

I do like the use of varying stroke widths (weights) of typeface used to break up the words Wine Biz Radio. Obviously the use of color to do that breakup has appeal as well, and I've seen some nice examples of that.

Second, I would think that there are dozens of concepts unexplored here: grape clusters, grape leaves, vine shoots, trellisses, hillsides covered in vineyard rows, trained vines, barrels, tanks, bottles, corks, corkscrews, and the like. Don't let my narrow-minded preferences hamstring you from experimenting; that's one of the reasons I have changed my ranking approach to include pretty much every concept I've seen so far, rather than just bucketing concepts that don't immediately resonate as "Not Interested".

Finally, what has struck me is the self-limitation I've seen from designers who have submitted designs that contain only two colors (black and a single wine-related hue). I am definitely open to more than what I've seen so far. If the limitation is the contest prize of $250, I can appreciate that; I know that design takes brain power and time and that whoever wins this will have put several hours of their life into this. All I'm asking is that you give me the opportunity to be surprised and hopefully delighted with your efforts. I have been very impressed so far!

Thanks everybody!
15 years ago
 
Client
Some other things for the designers:

* For the winning design, I'm likely to want a two-color version of the logo, and a one-color (black) version as well. Shades of gray in this case would count as a distinct color (I guess this is the embroidery test).
* Also for the winning design, I'm likely to want a horizontal and vertical variation of the winning design.

I'm new to this, so I'd like to hear what a few designers think of this. Is this a reasonable request to make? Is this something that is considered part of the contest, or after the contest (i.e. extra charge)? I possess enough Adobe Illustrator skill to butcher the EPS myself once the contest is finished, but I'm also looking to work with the designer to accomplish what I'll need.

Thanks everyone!
15 years ago
 
Client
THANK YOU to everyone who has submitted one (or many) entries. I am humbled by the display of talent that has vied for my prize money. I know it isn't much, because I'm not a big-money kinda person, but I *definitely* feel I've gotten my moneys worth out of this process. I wish I could have the top four logos in this contest especially, since they represent both the best elements of what *I* wanted plus a couple surprises that I had no idea would look as good as they do.

This won't be the last time I use LT, and I hope the next time I bring a logo project here, I am able to pony up even more money for what I consider to be a very deserving design community. Well done, everyone!

Cheers,

--R
15 years ago
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