too pretty to eat Logo Design Contest

too pretty to eat has selected their winning logo design.

For $350 they received 249 designs from 42 different designers from around the world.
Contest
Logo Design Brief
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Carro
United States

Slogan

Beautiful and Delicious

What We Do

A custom wedding cake bakery and bridal boutique offering woman's apparel in addition to the beautiful and delicious wedding cakes and cookies

Industry

Retail

Top Three Things to Communicate

#1 - Sophisticated look / Cute and a little playful enough that you "gotta have it", but not teenage cute
#2 - Exclusive, authentic, respectable; you can't get this anywhere else
#3 - A great gift idea

Our Target Audience:

Women ages 18 to 45. Upper end price point but not over the top

Color Preferences

White, pink and dark grey are the colors we have used on all the apparel and gift boxes, and we are open to suggestions. Not looking for a lot of different and or bright colors, looking for a sophisticated, stylish and cute look, Logo must monogram, silkscreen and print beautifully.

Our Ideas and Additional Information:

The name of the company was given by customers reacting to the baked goods. They would say "ooh too pretty to eat" or "that's really cute, I want that". The baked goods sell themselves based on the look and taste.

To date, on the apparel we have used a digitized "hand-written" image of the company name in lower case letters, some with a bow and some without. The stylized bow was confusing to people, it had no tails so it was hard to tell what it was. The lower case written "too pretty to eat" was received well, it was printed in one color on the apparel, but people said it was a little flat and it needed something.

The logo does not have to be food related at all. It needs to be respectable and draw women to want to purchase the line of apparel and paper goods, while supporting the line of baked goods in the same manner.

The logo needs to be simple, serious with a touch of playfulness and monogram and silkscreen beautifully

Themes

Feminine
Luxury
Expensive
Refined
Simple
Gray
Subtle
Quiet
Modern

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

Carro
United States
Designers

What a great process, thanks to all of you that have entered designs. As we start to get a real feel for what we are looking for, we should add the descriptors - modern, contemporary and quality to our initial 3 things we want to communicate. I believe that the designs we are selecting are better served with the added words modern and contemporary. You can see how we have ranked the top designs. They are polished and finished looking, sleek and easy to read, and professional looking.

Looking forward to more great designs and again thank you for all your efforts

Carro
13 years ago
Carro
United States
Dear Artist

To start with, thank all of you for your great work and all your efforts!!!!!!!!!!!!!!!!!!!!!!!!!!!

As you can see we moved design #45 up to second place, with #25 being in first place.

It seems that design #45 would work on apparel better, while design #25 would work on white real well but not as well on the pink. Going to a different color may make the design #25 not pop as well?????

Third place #27 we like a lot but may not be as appealing to our target audience.

We are looking for what looks great on the apparel and we only do white and pink apparel today.

This is just a statement of our current thoughts. Please keep the designs flowing, this is a great process. Writing this down probably helps us more than you, but if any one has any questions please ask. If we need to give a different type of feedback please let us know............................

Thanks again

Carro
13 years ago
2B Pencil
Canada
Carro,

you can leave individual feedback for each designer by double clicking any of the images above, this will direct you to the designer's page.

ECC
13 years ago
Carro
United States
Dear Artists,

Thank you for your creative works. We are enjoying this process, but it is a little like work at 12:44 am, but this is not new to us or you.

We are wanting to emphasize that we need this logo to say "buy me". Our target customers are young, well heeled, brides to be. She is not buying inexpensive cake and apparel from ???Mart. She is buying top of the line cake (scratch baked, all butter, custom designed) and apparel from "Too Pretty To Eat". This logo needs to be instantly appealing.

We have loved where the word "Pretty" is done a little fancy while the rest of the words are in a less fancy font. The elegance of the font and the tasteful playfulness of the bite out of the heart as in the current number one ranking is great. The gorgeous elegance of the cake and the font in our number two ranking are very compelling visually. The number three is modern, elegant and will print beautifully on almost any color background. So after all this verbage........ keep it coming!!!!

Thanks

And you know my real name is not Carro, but I am so much thinner and better looking as Carro.........
13 years ago
Carro
United States
Dear Artists,

We extended the contest tonight to give everyone, and especially us, time to work on our logo. We have learned a lot and need time to find that clean design that will silkscreen and embroider well. I believe we are learning that it needs to be a more simple font. We thank everone and will close the contest before the 7 day extension if we get it.........................

Thank you all very much

Carro
13 years ago
Carro
United States
Logo Tournament Designers and Artist

We just wanted to thank all the designers and artist who entered out contest. So many of you provided our requested revisions just like we knew what we wanted, and we were far from that. To all the designers that entered, we truly appreciate your entries. We learned a lot during the contest and appreciate all the work and effort you all put into the process. We plan on sending some more individual “thanks” but will need to do that next week; the schedule at work is interesting the next few days. If that is proper, please leave up you entries up so we may send you a message later.

Also thanks to Logo Tournament and Ivan. Ivan and some of you found out we tend to ask questions. He always responded timely and our thanks to him for helping us work through our contest and the process. I hope his has an ergonomic keyboard………

Again thanks so much.
Spencer and Kay (aka Carro)
13 years ago