The Writers' MillLogo Design Contest

Logo Design Contest
Contests / The Writers' Mill

The Writers' Mill has selected their winning logo design.

For $400 they received 144 designs from 20 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We're a non-profit shared work space and writing school for writers and other creative professionals in Northampton, Massachusetts, USA.
Industry
Non-Profit
Color Preferences
We're pretty open. As we mention below, we'd like a logo influenced by WPA art -- so some of the deep reds, blues, greens, and browns appeal to us.
Our Ideas & Additional Information
We're in a refurbished Mill, so we like the idea of an industrial look. We specifically like the style of WPA (U.S. Works Progress Administration, 1930s) art -- something emphasizing the work and industry of both our writers, but also the people who worked here before. We like some of the mechanical elements in WPA posters -- stylized cogs, gears, keys of a typewriter, and that sort of thing. We've attached a few WPA posters we liked, along with another group's logo. Obviously, we don't just want a reproduction of this aesthetic, but something that's inspired by it.

Since we're a group of assorted, mostly creative types, we want the logo to be a little edgy, and not too sleek, not too like a multinational brand. I suppose a pharmaceutical logo is probably the opposite of what we want.

We'd like something with color but it needs to work for occasional b/w reproduction as well.
Themes
Classic
Raw
Adventure

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Discussion

 
Logo Designer
Do you have a picture of the mill you could share with us?
14 years ago
 
Client
Thanks Loquaz -- yes, there are a few on our (very basic) web site: www.writersmill.org

Our offices are only part of a much larger complex.
14 years ago
 
Client
Here are a few more:

http://www.writersmill.org/extra/mill1.jpg
http://www.writersmill.org/extra/mill2.jpg
http://www.writersmill.org/extra/mill3.jpg

The current logo on the web site uses an image of the whole complex taken from 19th-century letterhead.
14 years ago
 
Client
These are looking great -- thanks to everyone. One pedantic note: we definitely want the apostrophe in the name, and after the "s." So "The Writers' Mill."
14 years ago
 
Client
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14 years ago
 
Client
Hey all -- thanks for the great work. Many of you have come up with clever visual puns using pens and pencils. But I just wanted to say that since "writers" is in the name, we don't *need* to have that. Playing off the industrial/WPA style is fine without the explicit reference to writing.
14 years ago
 
Client
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14 years ago
 
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14 years ago
 
Logo Designer
Dear CH, thank you for valuable feedback. You can comment specific designs by clicking on them. We'll be notified when you leave feedback for each designer, thus we can react and work on improvements.

Paul
14 years ago
 
Client
Thanks Paul -- will do. (Not clear on the etiquette here yet.)
14 years ago
 
Client
We're all very pleased with the designs so far. One thing we agree on is that we'd like to see more that put greater emphasis on the typography and less on the illustration. In the end, the image could play a supporting role to the words.

Since lots of people have drawn off the image of pens and pencils, what about a typewriter? (Not that we're wedded to the idea -- as I say above, I don't think we necessarily need a visual to represent writing.)

Also, we'd love to see more drawing off the colors from some of the WPA art we submitted.
14 years ago
 
Client
A lot of excellent designs here -- thank you all so much.
14 years ago
 
Client
Thanks again to everyone -- the designs are fantastic, and far beyond what we expected.

Just wanted to emphasize to everyone that even though we like a few logos with orange, we're open to lots of colors. As I said in the original brief, we like some of the bright, deep colors of the WPA posters we submitted. So feel free to try blues, greens, reds, yellows, and so on.
14 years ago
 
Client
Thanks again to everyone for your fantastic entries. We won't announce a winner immediately, since we're conferring with our members. But we'll let you know as soon as possible.
14 years ago
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