What We Do
We're a non-profit shared work space and writing school for writers and other creative professionals in Northampton, Massachusetts, USA.
Color Preferences
We're pretty open. As we mention below, we'd like a logo influenced by WPA art -- so some of the deep reds, blues, greens, and browns appeal to us.
Our Ideas & Additional Information
We're in a refurbished Mill, so we like the idea of an industrial look. We specifically like the style of WPA (U.S. Works Progress Administration, 1930s) art -- something emphasizing the work and industry of both our writers, but also the people who worked here before. We like some of the mechanical elements in WPA posters -- stylized cogs, gears, keys of a typewriter, and that sort of thing. We've attached a few WPA posters we liked, along with another group's logo. Obviously, we don't just want a reproduction of this aesthetic, but something that's inspired by it.
Since we're a group of assorted, mostly creative types, we want the logo to be a little edgy, and not too sleek, not too like a multinational brand. I suppose a pharmaceutical logo is probably the opposite of what we want.
We'd like something with color but it needs to work for occasional b/w reproduction as well.