The Vineyard Way Logo Design Contest

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The Vineyard Way has selected their winning logo design.

For $675 they received 166 designs from 25 different designers from around the world.
Contest
Logo Design Brief
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KimL
United States

Slogan

Connected to our Past. Committed to our Future

What We Do

This logo is for a climate action plan all of the towns of Martha's Vineyard in Massachusetts USA. The target audience is our residents and visitors. As you can imagine being an island puts us at a particularly higher vulnerability to the impacts of climate change. The Vineyard Way will be our pathway to a resilient and healthy future for all of us. The Vineyard Way plan will seek to enhance our resilience to the impacts of climate change in six areas:
1. Energy Transformation
2. Food Security
3. Land Use and Natural Resources
4. Economic Resilience
5. Infrastructure and Transportation
6. Public Health and Safety

Martha’s Vineyard is our home. Whether your family has been here for centuries or just a few summers, the Island’s character, natural beauty, and unique way of life connect us to each other and this place. Throughout history, the sea has shaped our spirit, industry, and traditions. Now we face the impacts of climate change, from sea level rise to more intense heat and storms. It threatens to disrupt the very aspects of Island life that we treasure, changing our coastline and endangering the health of our natural resources, the stability of our economy, and the well-being of our community.
Our six distinct towns share a collective pride in the Island and, through The Vineyard Way, have come together to write the story of a tight-knit community that rises to this challenge. We’ll tap our connections to nature and each other as we consider climate-resilient actions for the buildings where we live and work, roads and paths we traverse , vehicles we drive, food we eat, services we use, energy sources we deploy and natural places we enjoy. We’re navigating uncharted waters, but we’re doing it together.
We have a rich history, but our future is not yet written. We’re drawing on that storied past as we commit to a stronger future. Our climate action plan, The Vineyard Way, will detail the next chapter as one of resilience , of a community rallying together - as we have for generations - to protect what makes life here special.

Industry

Natural Resources

Color Preferences

we prefer earth tones- blues, greens, burnt orange/reddish

possibly consider a small element of purple

we also like the idea of black and white, so would like to see options in black and white as well

Our Ideas and Additional Information:

We are providing a few example logos from other organizations on the Island. We do not own the rights to these, but we are providing to give you a sense of the island. Many of the logos from Island organizations include the shape of the island in some way, we are not against that, but would like to see other options as well.
The MVHSLogo is from our local high school. Like the MVCommission logo, you can see the outline of the islandThere is definitely pride there, but we are not quite sure how to best incorporate the purple.

For the ICAN_Logo (with the lighthouse). We are sharing this logo because we really like the idea of having the Gay Head Lighthouse incorporated in some way on the logo, but it cannot look like the ICAN logo.
The Gay Head Lighthouse
• Represents our history (and symbolizes the water)
• Is a beacon of hope
• Is located in Aquinnah, the home of the Wampanoag Tribe, the Island’s original inhabitants
• Represents light
• Is also a symbol of managed retreat from the coast - it was moved landward several years ago - a big island undertaking!

You can find plenty of images online of what the light house looks like. Here is one link: https://www.blanchardphotomv.com/warehouse/art_print_products/gay-head-light-004.

Themes

Simple
Necessity
Raw

Style Inspiration

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Discussion

Discussion

KimL
United States
Thank you all for the great early designs! In addition to our beautiful beaches and lighthouse, Martha’s Vineyard is comprised of six small towns all with their own unique character. You can search online to see images but think of quaint storefronts and restaurants. We do not have any chain or fast food restaurants here- these are all home grown. It would be cool to see an example of a town center incorporated somehow either literally or as a silhouette.
Here are some images to get you started again there are plenty online.

https://gomarthasvineyard.com/oak-bluffs

https://www.dropbox.com/s/qovxgjietmj1n92/yj2fJWmpYg7Nfcv19?dl=0
3 months ago
KimL
United States
I agree with the post above. We have a rich history of fishing and farming and landscapes that reflect farm to see as well as several quaint towns. It would be great to see more options that include his type of landscapes town scapes in addition to the lighthouse.
3 months ago
KimL
United States
PLEASE - we’d like to see more options without a lighthouse or island outline focus. More land/seascapes. Oak/cedar trees, farms, ocean, fishing….
3 months ago
KimL
United States
how about an image looking from the ocean towards the island. Gay head lighthouse on the left, rolling farm land with a wind turbine on the horizon (Allen Farm), and cottage (oak Bluffs) structure on the right. with a fishing boat in the foreground. Simple - maybe a line drawing style....
3 months ago
KimL
United States
These are really coming along nicely. We do ask if you choose to use the island outline as a part of the design, that you make it accurate. You can refer to this link for details:
https://www.istockphoto.com/vector/shape-of-marthas-vineyard-gm1316597721-404287087. Thanks!
3 months ago
KimL
United States
3 months ago