The Oviedo Preservation Project Logo Design Contest

The Oviedo Preservation Project has selected their winning logo design.

For $300 they received 105 designs from 14 different designers from around the world.
Contest
Logo Design Brief Hide
oviedo
United States

Slogan

Preserving Oviedo's Distinctive Character

What We Do

We educate the community about historical buildings in our Central Florida (US) community and seek to raise money to help owners preserve them.

Industry

Non-Profit

Top Three Things to Communicate

#1 - FRESHNESS of the idea of preservation (we've knocked most things down, so this IS a new idea)
#2 - ROOTS - the reasons why the town grew (citrus, celery, trains, turpentine [made from pine trees] and steam boats [on the fringes])
#3 - MUTUAL RESPECT - for property rights, the buildings that have been here so long, the old people in our community who still remember the olden days, the continued progress that everyone wants for our city

Our Target Audience:

Everyone who lives in or near Oviedo. All ages, all genders, all income levels.

Color Preferences

We're open to all colors, but have been using black, white, green, and gold in our efforts to date. Grey might be a nice addition - we put out a black and white calendar each year, so something that looks classy in grayscale is key.

Our Ideas and Additional Information:

www.oviedotraditions.com is our website - it helps explain the gist of what we do....

Themes

Economical
Refined

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

oviedo
United States
#1 - I like the stacked square look - will work well on shirts and signs, but the buildings down here are usually made of wood with porches, so the column is a bit off. Celery might be more like it, but that might lack the elegance we're going for. Here's a link to some of the pictures that have made it into the calendar we publish every year - http://oviedotraditions.com/Past%20Photos.htm
12 years ago
oviedo
United States
#2 is just too lop-sided (and it looks like it says "TO....PP!" can't get past the potty training concept :) - also having a hard time getting into the blue - nothing in nature is blue, and we're also into preserving nature, so that should probably go on the "colors to use sparingly" list.

#3, in retrospect, ,does sort of look like a house, but it took me so long to see it that it's probably a bit too tough of a stretch for our audience of "everyone." Maybe a plank/board would work on the left?

#4 - interesting size/spacing of words, and the colors are easy to work with. We just don't have any leaves around here that look like this. Live oak and long needle pines grow here, Florida elm, and a few others....leaves, other than celery leaves or very abstract ones still attached to a tree should probably be avoided.

#5 - this looks a little bit like a sail on a boat....a mythical greek boat....it also looks a lot like the letter "D," which makes me wonder what D has to do with TOPP. It's also missing some letters in the organization's name. Might be a bit on the fancy side for looks, but has some other weird things about it too....
12 years ago
oviedo
United States
#1 - any chance you could swap the column for a sabal palm tree? Getting lots of comments from people around town that they'd like to see that!
12 years ago
oviedo
United States
Some comments from around town (seems like you can't post without logging on, so I'll try to keep these coming....we've got LOTS of eyes on these as of today :)

we like #4 best but we would change the leaves to palm fronds.

We like the look of #1 but a Roman column doesn't seem to fit Oviedo's architecture.

#3 is nice but maybe a little too modern for "preserving historic architecture."
12 years ago
leonjoseph
United States
Ill have one up for you today. :)
12 years ago
ISIS
United States
#1) I will post a new design using a sable palm. :)
12 years ago
oviedo
United States
#13 - I really like this palm tree idea, but this one's not a sabal....it's more of a date palm, maybe a queen....those aren't native to Oviedo - our palms are actually quite unmajestic - think palmetto on a stick :) And maybe in white for a little more contrast?
12 years ago
oviedo
United States
#11 - the font change fixes the eye chart thing, but the split up letters is still a bit distracting. Your logo is beautifully balanced, but I just noticed the word "the" isn't on there. We go by "TOPP" in newsprint and around town, so the "the" is sort of important. Maybe you could get Oviedo on one line and add another up top with "THE"?
12 years ago
oviedo
United States
#34 - that celery-V ROCKS!! Fun, but still pretty classy. I'd love to see other "Oviedo-esque" items incorporated into letters of the logo (maybe not all at the same time, but an orange here, a chicken there, maybe a palm tree if the shape is right).
12 years ago
oviedo
United States
#7 - just got in an e-mail from a fan of your design here in Oviedo (-: he'd like to see the orange be a logo in and of itself that TOPP could use independent of the main logo....
12 years ago
oviedo
United States
#37 - really like the font, but our current "logo" is just distincitve font as well. We're hoping to jazz things up a bit with some element(s) of Oviedo in the logo.
12 years ago
oviedo
United States
#17 - peoiple have been e-mailing in feedback all morning on your logo - they like it, but one person suggested a train instead of an orange up top, and another suggested a whole shrunk down logo up top (perhaps something along the lines of #22, something with a clean bold look). One person even asked for the green one back (initially, it went into the "not so great" list, then disappeared).
12 years ago
oviedo
United States
#44 - This is a much more subtle O, and I think it'll work well on a lot of our print material. The name is pretty hard to read....could you try making it larger? maybe a different font? Oviedo being slightly larger is nice though. On the house, we don't have many buildings shaped like that, BUT....we have one house (the oldest one in town) that has a plain roof with a round window....here's a link - if you could get a decent approximation of this house, it's something people around town would likely find hauntingly familiar....http://oviedotraditions.com/Past%20Calendar%20Pics/2008%20Pictures/image467.jpg

#22 - Do you think you could try extending the green space and putting the words up there in white? Still getting a lot of good feedback from viewers about the rooster :) 3 of the 4 words are pretty small though....can those get any bigger? bolder?

#36 - this isn't as clean looking as some of your other designs - I still like the tall palm better~
12 years ago
oviedo
United States
#27 - the palm turned out a bit prickly-looking.....and in the meantime, someone e-mailed in and said she liked "the one with the celery leaves." On closer examination, it must be yours....and if one is very familiar with celery leaves, they do resemble those. Might you be able to add some stalks?
12 years ago
leonjoseph
United States
haha... I did attempt originally to create celery leaves but Ill definately try them with stalks. Cheers! - #4
12 years ago
oviedo
United States
#44 & #45 - These are getting love/hate feedback so far....what I think is missing is something that ties it back to our town - maybe an orange in the middle of the O? The T shaped like celery? Adding the completely name of the organization underneath would be nice too....I like the colors - different, but distinctive~

#46 - could the letter be a bit higher? Something about the proportions seems a bit strange

#47 - NICE!! Any way to get the name of the organization bigger? The symmetry is great, color eye-catching....and it's got the rooster and fence. (There's a celery vs. chicken "battle" in town forming over the logo selection :)
12 years ago
oviedo
United States
#55 - I feel like Goldilocks....the first one was too low, this one is too high....if you could center the text between the top of the green and the top of the gate and enlarge The, Preservation, and Project, it would probably be just right :) (been getting some feedback via e-mail today on that)

#58 - I like the house idea, but we don't have much (hardly any) Victorian architecture....here's a link to a house that sort of looks like the one in your logo - http://oviedotraditions.com/Past%20Calendar%20Pics/2008%20Pictures/image467.jpg

#56 - The dot in the middle is looking more like an orange, but it's still a bit harsh and modern. We're aiming for a touch on the warm fuzzy side - maybe a leaf on top? I also like the logo with the words written out - if those could go underneath the TOPP one, that would take some of the mystery out of it :)

#48 - Classy! I like that this looks like it could fit nicely on a sign, but isn't actually a sign.... not so sure on the blue lines....maybe gray? The other sort of neat thing is that it could be easily adapted to work for other cities if our concept catches on....hmmmmm.....
12 years ago
oviedo
United States
#51 - super cool key in the words, but I'm having a hard time understanding what a key has to do with anything. Remembering our past is key to improving the future....?

#52 - I like the leaf! Not quite sure why the O has a quarter piece missing....it's making me think too hard about if there's a subliminal message I'm missing.....we gotta send out fairly easy to perceive happy subliminal messages to all who see our logo :)
12 years ago
oviedo
United States

#62 - Aaaah! I can picture this on a book, on a sign, on a shirt....many places. There's a bit of controvery around town about the font - I think this one shows up much better, though I like the more distinctive look that you used in previous versions

#60 - nice V! Our palm trees don't look quite like that though - we've got sabel palms. They're rather bushy-looking. Today we had a big holiday parade in town, so comments on the logos have been a bit slow from the community - hoping to get more in the next day or so :)

#61 - the teal is actually quite Floridian....it's really growing on me! Might you be able to sneak an orange into the concept? The symmetry of the twizzles is nice, but perhaps one or both might be morphed into an orange at the most ornate spot?
12 years ago
oviedo
United States
#62 - does that rooster have a beak? Just want to make sure....I'm guessing the actual file is much larger, but I can't get a large enough view to reassure some of the commentors on my end that he's a legit rooster :)
12 years ago
oviedo
United States
Comments e-mailed in to me today:

#54 - the frond needs to move over to the bottom right corner. Then, it needs to be rotated so that the top part comes from the left-hand corner and ends in the bottom right-hand corner. (I don’t like the fact that both linear elements are going the same direction, and I don’t like those 2 boxes being together on the same side.) Then, the fence block can move over to the left underneath the celery.

I like #34, but I’d like to see some horizontal movement going on – like maybe taking “Preservation” and moving it to the second line and moving “Project” to the third line. Right justify both of those words. Maybe that might do something.



12 years ago
oviedo
United States
#63 - nice oranges!

#62 - any chance you can either make "Preservation" larger until it's edges line up with "Oviedo"? (I like the wider spacing in the original design, but this font does seem to be easier to read. If the original font can squish to "normal" spacing and get large enough to stand out more, feedback on this end is that people prefer that)
12 years ago
oviedo
United States
#65 - The rooster has a beak! You have allayed many concerns

#70 - Full Steam
12 years ago
oviedo
United States
#70 - Full steam ahead! Any chance you could sneak a celery stalk in as one of those decorative swirls near the text?
12 years ago
jakub sudra
Poland
the new leader #70 is nice, but as for now lacks #62 's simplicity (and the smoke looks like a worm to me). Genesis combined modern and traditional looks in a neat way (good job, man).
12 years ago
oviedo
United States
#69 - I like the leaf, but the words underneath seem really out of balance....

#67 & #68 - the arrow loop reminds me a lot of an "O" (for Oviedo), but it's a bit too modern looking for what our group does. Nostalgic-looking things have been getting the best feedback so far...
12 years ago
oviedo
United States
I think my earlier comment got lost on the way to post....

I agree with Jakub - #62 is strikingly simple. Until #70 was posted, it was the only one that really popped out (and its predeccessors). Something about #70 is incredibly nostalgic and progressive at the same time though. Both are getting excellent feedback from the community, and they are 2 of the most gender neutral designs submitted (meaning that both genders seem to like both - it's other factors splitting the difference).

It would be nice if the text in #62 could be fancied up a bit (but still legible). #40 might need to be a little less busy near the text. I'd love to see the smoke resemble celery instead of a worm, or, if that won't work, maybe the abstract twizzles could resemble celery leaves.

Note to both designers (#62 and #70): there is quite a little controversy here over the chickens (which most people who now live here believe to be Oviedo's heritage - they actually arrived around 1980) and citrus, celery, and trains (which actually ARE part of our town's heritage - from the 1800's). Since we're hoping the logo will garner widespread support for fundraising, it's hard to pick between being true to history and being true to people's belief of what history is.

I guess where that's going is that I'd like to see some more history pulled into #62....perhaps an O turned orange? Then again, that might mess up the simplicity that's so nice. It really is a nearly dead tie on these two right now with feedback from the town.
12 years ago
exodus
United States
thanks for the kind words jakub. i'll keep plugging away at it. look for some more variations soon!
12 years ago
oviedo
United States
Genesis - #72's rising sun-orange is a really cool idea! Though I haven't gotten any feedback from the townies yet, I'm preemptively moving it to the front - we'll see how things play out in the morning :) (By the way, your rooster has wonderful details. Once upon a time, I tried my hand at graphic design, so I appreciate it more than you might realize :-)

An earlier comment that I neglected to pass along did come to mind with #72, and that was to try a rounded top edge....that might soften the orange/sun a bit - it's hard to be the nice clean rectangle, but the orange really does tie the logo to our agricultural history....
12 years ago
oviedo
United States
Here's a summary of e-mails I got since last night:

Don't like #70, the train. it is not representative of TOPP in any way. It is nice, but not for our logo.

# 72, fence w/orange. Iffy. Try putting a circle around the orange like it is in the other entries to define it as an orange. Now it looks like a flower.

The next best is #54, four images. Lower Oviedo and put the full name on one line across the bottom.

I like #46 the best, just cut off excess green space above the word 'the'. . Simple, clean, representative.
12 years ago
oviedo
United States
More e-mails from this morning:

#69 (no connotation to other meanings of this number) Has the abbreviation TOPP spelled out and is quite cheerful & bold (appealing).

#60 Is very lovely, but are those not Beach type palm trees.

#58 Nice concept. Add: The (word now missing) and change the type of house shown to a structure similar to 297 Lake Charm Cr. mansion (or another calendar home).

And one person wrote: Should the logo actually have TOPP shown or maybe these four letters underlined, to add focus to the acronym? (My response - not necessarily....we just call the group TOPP around town for brevity's sake - but it's important to write the whole thing out, beacuse most people don't know what you're talking about when you say TOPP.)
12 years ago
oviedo
United States
#72 - just got in an e-mail noting that the orange looks a bit like a flower....could you add a ring around it, like in the orange with the 4 blocks? It's quite a hit otherwise :)
12 years ago
oviedo
United States
#77 - less green is nice! The other was getting a bit on the long-looking side

#80 - BAM is right! This one pops out. The palm is a bit prickly looking....might you be able to get a rooster in there? Or maybe an orange?
12 years ago
oviedo
United States
#82 - Nice rooster and orange combo! Of the logos that mix rooster and citrus, this is the most appealing so far!

#75 - this color combo is more striking than the new one - it's cool how the letters are against a white background

#86 - LOVE the orange as the sun! And the rooster rocks. The palm as a burst behind the rooster is a cool idea, but it's still really prickly....can that disappear and the rooster get larger?

(Rooster and citrus seems to be emerging as the public's favorite combo....)
12 years ago
oviedo
United States
#92 - this palm is a vast improvement, but the state tree in Florida is a sabal palm, and it has bushier fronds. The good thing about a sabal is that I think it has more mass in the middle, so you could get the same effect as with th previous design - all white in the middle with the rooster standing out~

12 years ago
oviedo
United States
There's not enough time to swap much around on the design end, but feedback is all a frenzy on this end. To all the designers - thank you so much for all of your ideas and creativity! You're making it hard for us to pick just one logo (and that's a great "problem" to have).

Keep them coming in these last couple of hours - all logos are still in the running - the rankings here show what the community has shown the greatest positive feedback toward, though there's more that factors into the final decision than just popular demand~
12 years ago
jazzact13
United States
And thanks to you and the people who contacted you for the feedback and suggestions. It was very helpful, and helped to make the contest quite enjoyable.
12 years ago