everything about your dog
What We Do
We are behaviorists/trainers creating a 30,000 sq. ft. center for dogs offering day school, overnight school, specialized training such as peanut sniffing, bomb detection, narcotic detection, agility training, service dog training and basic everyday dog training.
Top Three Things to Communicate
#1 - Other than vet care and products, we offer everything for and about dogs.
#2 - We are a serious company and want to create a zen like atmosphere rather than the current "doggy cutsey camp" look
#3 - We are a new concept, totally unlike any other training or day care facility.
Our Target Audience:
Anyone who owns a dog or requires a dog for special needs. We will become a destination location for people to take their dog for both social enrichment, entertainment, training and behavior solutions. As we are located near downtown Charlotte, NC which next to New York City is considered the top banking/financial city in the nation, we will probably draw a lot of our clients from many of the million dollar condos that are located in downtown Charlotte. Many will bring their dog for day school as they are working all day. Many will bring their dog for learning basic obedience or possibly for special skills. We also would like to create a center that is a gathering place for people to meet. We suspect that a large portion of our clientele will be single professionals.
We have also been approached by a major network about possibly producing a reality show around our training center. We plan to train service dogs to donate the several charities. that Additionally, this logo will be displayed on one of the most prominent 3 sided signs in the city of Charlotte, NC.
Black, Red, White, Beige and possibly a splash of green, yellow or blue.
Our Ideas and Additional Information:
As our name is The Dog Knowledge, we have thought that we might possibly like a version of Rodin's "The Thinker" but The Thinker would be a dog. However we do NOT want a cartoon look. Also any dog used should not have pointed ears but be a little more lab looking.