SEALLogo Design Contest

It is very important to keep in mind that the logo (logo+symbol) will reproduce in ONE SQUARE CENTIMETER on the watch face or watch screen. Tiny elements like clouds or waves can not reproduce in such a small surface.
Symbol may be solid and simetric (simetry is wellcomed, but not mandatory) bacause will reproduce also alone on small parts like the crowns of the watch (1/2 square centimeter).
For the symbol, better to use a single idea than three different graphical expressions for Sea, Air and Land all together. Clarity and simplicity are also important.
Examples from other watch brands Symbols are Omega, Bell And Ross, SAWC (attached) and Breitling. The one we consider close to our idea is Bell And Ross.
Colors Allowed are black, white, grey and red. Logo and Symbol will reproduce perfectly in just black and white (for the screen of the watch), and red and grey are in adition to be used in prints, catalog, web, etc.

There is a lot of good work here by the designers. Thank you all for your talent.
Taking a look to your work all together, there is a simple reflexion about the symbol that we make to ourselves and that we want to share with you all: There is a shape in the unconscious of our customers about watches, which is round, circular. Every time (97%) they look at the watch along the day, what they see is round and circular, because the dial and the watch itself are round and circular.
Is it recomendable for the design of the symbol to be round and circular? We do not think this is determinat. It is just something that we have realized now, and we ask to ourselves if it could help for the final result and eficiency of the design.
This is something we shouldn't write in a briefinf. Is just a reflexion, a thought, to share with you all.
Thank you,

Take a look to your watch, if you are wearinng one. Get focus on the front face of the crown. In our watches, the crown is big, but that surface measures only 8 milietres. The symbol to be shown and reproduced with volume on that surface needs to be solid. Otherwise can not be so small nor have volume. There are great proposals here, but logos and symbols we can not use due to measurents. In watch making everything is micro, and the tiny things are as important as the big ones. This is also why we love mechanical watchmaking. To print a billboard is much easier. Thank you.

Hi,
Can you post any images of your watches?

Thanks

SEAL Brand Will replace SAWC Brand.
Please, find attached two images of our watches to be manufactured under the SEAL Brand.
One of the watches image is about the three product lines: Sea, Air and Land.
The other one is about our Master Diver CBA divers watch. That watch was made for the CBA, wich is the Spanish Navy. Those are the people who also teach the Navy Divers from many other countries, like Italy, Portugal and many more. Very serious divers who wear our watch.
I also attach a picture of the detail of the watch crown, where you can see how the symbol reproduce on the crown front face.
Thank you,

Thanks,
Fantastic looking watches btw.

Please, find enclosed the three icons we use in the product catalog when we show the three different product lines separated (Sea, Airl and Land). DON'T USE THEM. And don't try to talk about product when it is the Brand who has to talk (Serious, reliable, confident, secure, strong, powerful, and so on). I post them here just to show what does it mean for us clarity and simplicity in our comunication code. May be it helps. If not, just dicard this message.

Thank you.

There may be a computer mistake in the very last moment right before finishing the first phase of the contest. To avoid missunderstandings, it is this:
1º #346
2º #259
3º #224
4º #363
5º #183
We are very sorry about the unwanted movements and ranking changes in the last our. Please, forgive us.
Thank you all very much for your work, your time and your talent. Has been a great experience to create the future of our brand with all of you. Tank you so much.
We will post tomorrow coments and indications to keep going forward.
It is 1am in Madrid now. Have a good night.

To #346, #259, #183, #363 and #224
We respect a lot the work of the designers, and the time of veryone. After an internal discussion about next step, we have decided to keep on working with just the finalist 1, 2 and 3. The main reason for such a decission is as follow:
1.- The five finalist are really close to what we are looking for in terms of identity for our our logo, but the first, second and third finalists are a bit closer to that. They have expresed a bit better our philosophy and our view about the brand.
2.- We consider that the most important about the logo is already very well solved in those three designs. A final decission will be made according to details, but not strategical nor tactical considerations.
3.- Finally, if we think like that, it should be considered by ourselves unhonest to ask fore more work to the 4 and 5 finalist, even if in the second fhase of Logotournament description alowed us to do so.

Thank you so much to #363 and #224. This one has been our first Logo contest, but no the last one. We will meet in the path very soon. Congratulations for your really good work.

To #346, #259 and #399
We have received 400 logos to work with. This three are the ones we consider the very good ones. And there are reasons for that. Thank you. And congratulations. We sugest you to keep working with us in order to make the better logo we can make together.
Next step is about to focus on details and applicaions (reproduction). There are general coments for the three of them, and particular comments for each one. Here you will find the general ones. In a private message we will write to the three of you to comment the particular issues.
Lets go with the general comments:
1.- ABOUT THE TIPOGRAPHY
You are using the same tipography. We like that tipography. We like it very much. Actually, it is the tipography we show on the SEAL image attached to the briefing. That is the tipography we want. But we CAN NOT USE IT. Because it is the SAWC tipography.
We like that tipography because it reflects the values we want for SEAL. So please, look for a different one but similar enough for not to loose personality, that same modernity (no more, no less) and the values expressed in the briefing.
2.- ABOUT THE ELEMENTS
The logo has four elements that has to work all together. They are:
-The logo itself (SEAL)
-The symbol
-Instrument Watches
-The R letter for Registered Trade Mark
It is time to show all the elements and its final position. It is very important for us the precission, simetry, distance between elements and so on. There must be a reason for every tiny detail, as it happens in our watches.
Keep also in mind that Instrument Watches and the "R" not always appear. We use those two elements everywhere but the watches. As an example, in the watch dial we only use Logo+Symbol. We use the four elements all together when printed (Web, Catalog and so on).
Take a closed look to measurements. All the elements will reproduce really small sometimes, and it has consequences not to think about this in advance. Some air between alements is needed.
3.- ABOUT THE USE, VERSIONS AND REPRODUCCION OR APPLICATIONS
There may be different versions as follow:
- Horizontal version (symbol on the left of the logo)
- Vertical version (Symbol on top of the logo)
- Black and white version
- White and Black version
- Symbol separated from the logo (SEAL logo will NEVER reproduce alone)
- Possitive and negative for the RED symbol (as #346 did)
- A version of the symbol with volume (brights, shadows, etc.) will be very much appreciated.
IMPORTANT: Logo+Sybol does not work always together with Instrument Watches and the "R". So, according to your particular design, there will may be requested one more version of all of the mentioned versions, with and with out Instrument Watches+"R".
Thank you so much for your time and your work.

#396 #399 #259

SEAL Tipography and Instrument Watches tipography don't need to be the same tipography.

Than you.

#420 #417 #408 Tipograpfy does not work. Please, check Bank Gothic (bold or extra bold) or similar. That is an idea about our thinking.

#420 There is no "R". Where do you recomend to show it?

#408 We can face troubles when printing very small the tipography so bold.

Thank you very much,

#433, #432 and #431
That is a very good work. Thank you so much. At this point, there is nothing more I can say according to our requirements. We consider the final decission very important, and we will take untill tuesday to make our decission.
The fnal decission will be made no just by me, but for three different persons together. I am just one of them. It means than the today ranking is not necesarily the real ranking.
In the meantime, important changes are NO possible, but tiny details you could consider important (and I haven´t seen yet) taking a last look to your design are wellcome, like:
- Measurements (small changes) of the elements or between elements
- Position of the elements and distances between them.
- A different tipography or thickness for Instrument Watches, as mentioned in previous posts.
- Aplications (versions) mentioned in the previous post. At least, the vertical version could help you for us to have a more global idea.
Thank you very much,

#437, #436 and #433

VERSIONS AN APPLICATIONS
Verions of the Logo are just versions. There are not important changes. Proportions are the same. When symbol on top of logo, may be measurements change a litle bit, due to the different position of the elements, in order to keep the same sensation than in horizontal, but the importance of the elements doesn't change.
The four elements must be present in de design. There is aversion with no Instrument Watches nor R, but is a version.
I recomend to present the vertical one before final decission (change symbol to on top position with instrument Watches and "R").

FINAL DECISSION
The courrent designs ranking is made no because the first, second and thrird, but because le latest good one from the three of you received.
I will present the three designs tomorrow morning. We will have a second meeting on tuesday to make the final decisson.
On tuesday, late in de afternoon, you will now the decission.
In case you want to present anythin else, no more design modifications can be received after today 8PM.

NEXT STEPS
On tuesday we will communicate the winner and the final ranking.
We will ask winner for the mentioned versions in previous posts accordind to the mentioned characteristics.

Thak you all so much,

#437, #436 and #433

Sorry about my mistake in the previous message. Phase 2 of the torunament is over, and according to LT rules, only first ranked can make entries. I didn't know about this. Then, no more changes can be made since now on.

We will let you know on tuesday.

Thank you for so good work.