ScottWorld Logo Design Contest

ScottWorld has selected their winning logo design.

For $435 they received 71 designs from 14 different designers from around the world.
Contest
Logo Design Brief
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scotty321
United States

Slogan

(optional slogan) Certified FileMaker & Mac Experts. Since 1992.

What We Do

My company does Mac troubleshooting, Mac training, and FileMaker database programming.

Industry

Technology

Top Three Things to Communicate

#1 - My personality is "fun, friendly, and lighthearted"
#2 - I can do it all with ease
#3 - I am an expert at what I do

Our Target Audience:

My clients are typically high-income small business owners in Los Angeles who are hip, trendy, and experts in their own fields (usually entertainment-related fields such as music production, celebrity photography, and TV casting). They are both male & female, and are typically in their late 30's / early 40's. They want to find an expert in Macs & FileMaker databases, but they don't want somebody who is a typical computer geek. They want someone who is hip & trendy like themselves, someone who can communicate well with them, and someone who can put their mind at ease about technology. My business is primarily myself, so I'm looking to sell my personality.

Color Preferences

No preference.

Our Ideas and Additional Information:

(See updated notes in the "Contest Discussion" at the bottom of this page.)
This logo is the first step in what will eventually be an overhaul of my entire website at scottworld.com. I'm going to eventually make my website simpler, cleaner, and more modern... more along the lines of my promotional flyer at: <http://www.scottworld.com/images/homepage/ScottWorld_Flyer.pdf>.

I'm open-minded to all sorts of different logo concepts, although I've recently been leaning towards the idea of a cartoony character based on me. A character that showcases my fun & friendly (yet professional) personality. Since this company is mostly me alone, it rides on my personality.

I was looking on iStockPhoto for an illustration which captures the feeling of what I'm looking for, and I stumbled upon this logo: <http://www.scottworld.com/balancingworld.jpg>.

What I like about that illustration is that:
(a) It is fun. You can't help but smiling when you see the logo.
(b) This guy can definitely do it all.
(c) It includes a world, which is part of my company name. I don't explicitly need a world, but I'd like to at least hint at a world somewhere in the logo. My current logo, at scottworld.com, represents the orbits of the planets circling around my company name.
(d) The guy almost looks like me! My photo is here: <http://www.scottworld.com/scott_2008.jpg>.

What I don't like about that illustration is:
(a) There's a LOT going on in the illustration. Probably way too much stuff going on.
(b) It looks like he could fall at any minute. Is he in trouble? Does he really know what he's doing? He doesn't make me feel so secure about turning over my computer needs to him.
(c) The guy's clothes are outdated, not hip/trendy. Jeans and a more modern shirt would be better.
(d) The illustration is extremely tall vertically... would this be too tall for a logo?
(e) Nothing in the illustration has anything to do with technology.

Other thoughts:
(a) I wonder if we should have something that hints at Apple and FileMaker? I AM NOT AUTHORIZED TO USE ANY OF APPLE'S TRADEMARKED LOGOS, but we could probably use a whole apple that doesn't have a bite taken out of it or an artist's rendering of the Mac OS X Finder icon. I have significantly more flexibility with the FileMaker logo, since I am authorized to use the FileMaker logo.
(b) I personally like cartoon characters, but I'm completely open-minded to a logo that doesn't entail a cartoon character. I'm open-minded to any logo that gets across that I am easy to work with, and that I am a real expert who knows his stuff.
(c) My company slogan is optional.

Themes

Playful
Modern

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Discussion

Discussion

scotty321
United States
Dear designers,

Thank you for entering my contest! We're only on the 2nd day, and I've already received a ton of wonderfully amazing & talented entries!

I can tell that I'm going to have a very hard time picking an ultimate winner, because there are things that I like about all the concepts!

Thanks again for your time and creativity. :)

Scott
13 years ago
scotty321
United States
Hello again designers,

As I've started to get more & more entries in my contest, I'm now starting to lean against my original idea of having a fully-blown cartoon character that looks just like me. I think this may have to do with my new realization that a cartoon character that looks too similar to me might be too "limiting" for my company in the future... it might link the company TOO CLOSELY to my personal image, and thus work against my desire to add new employees to my company in the years ahead.

So, I'm really starting to LOVE just the "hint" of a character, such as #22 or #39.

I also love the fun/whimsical idea presented in #11, but I can't use that image because it's too close to the trademarked Apple logo. Apple is an EXTREMELY litigious company that is highly aware of my company, so there's no way that I could ever get away with that logo.

I also like the character in #34, because it doesn't look like it's trying too hard to be a resemblance of me... it just looks like a friendly guy that you can trust.

Thanks again for all your hard work! I am super impressed with you guys!! :)

Best,
Scott
13 years ago
TahiaDesign
Argentina
Hi Scott,
if this is your first time using this site could you please spare a minute to read this post:
http://logotournament.com/forum/general_discussion/914
it contains some important info that I'm sure you will find very helpful.
thanks!

Nat
13 years ago
scotty321
United States
Hi Nat,

Yes, I read that post before I began my contest -- which part in particular are you referring to?

Thanks,
Scott
13 years ago
TahiaDesign
Argentina
Hi Scott, no particular part. I post this link to most contests I see so Chs get some info they usually are not aware of.
Nat
13 years ago
scotty321
United States
Great, thanks so much. Yes, I found that posting incredibly helpful. :)
13 years ago
ongyudicandra
Indonesia
please review new entry
13 years ago
scotty321
United States
Dear designers,

Thank you so much for all the AMAZING talent that you have shared with me in this contest!

I have decided on the winking globe (either #64 or #69) as my winning logo, so there is no need to submit any more entries at this point.

It has been an absolute pleasure "working with" all of you!

Sincerely,
Scott
13 years ago
Revotype
Mexico
Great choice scotty thanks for keeping me in the first places, i hope the best for you with your new skin!
13 years ago