Top Three Things to Communicate
#1 - My personality is "fun, friendly, and lighthearted"
#2 - I can do it all with ease
#3 - I am an expert at what I do
Our Target Audience:
My clients are typically high-income small business owners in Los Angeles who are hip, trendy, and experts in their own fields (usually entertainment-related fields such as music production, celebrity photography, and TV casting). They are both male & female, and are typically in their late 30's / early 40's. They want to find an expert in Macs & FileMaker databases, but they don't want somebody who is a typical computer geek. They want someone who is hip & trendy like themselves, someone who can communicate well with them, and someone who can put their mind at ease about technology. My business is primarily myself, so I'm looking to sell my personality.
Our Ideas and Additional Information:
(See updated notes in the "Contest Discussion" at the bottom of this page.)
This logo is the first step in what will eventually be an overhaul of my entire website at scottworld.com. I'm going to eventually make my website simpler, cleaner, and more modern... more along the lines of my promotional flyer at: <http://www.scottworld.com/images/homepage/ScottWorld_Flyer.pdf>.
I'm open-minded to all sorts of different logo concepts, although I've recently been leaning towards the idea of a cartoony character based on me. A character that showcases my fun & friendly (yet professional) personality. Since this company is mostly me alone, it rides on my personality.
I was looking on iStockPhoto for an illustration which captures the feeling of what I'm looking for, and I stumbled upon this logo: <http://www.scottworld.com/balancingworld.jpg>.
What I like about that illustration is that:
(a) It is fun. You can't help but smiling when you see the logo.
(b) This guy can definitely do it all.
(c) It includes a world, which is part of my company name. I don't explicitly need a world, but I'd like to at least hint at a world somewhere in the logo. My current logo, at scottworld.com, represents the orbits of the planets circling around my company name.
(d) The guy almost looks like me! My photo is here: <http://www.scottworld.com/scott_2008.jpg>.
What I don't like about that illustration is:
(a) There's a LOT going on in the illustration. Probably way too much stuff going on.
(b) It looks like he could fall at any minute. Is he in trouble? Does he really know what he's doing? He doesn't make me feel so secure about turning over my computer needs to him.
(c) The guy's clothes are outdated, not hip/trendy. Jeans and a more modern shirt would be better.
(d) The illustration is extremely tall vertically... would this be too tall for a logo?
(e) Nothing in the illustration has anything to do with technology.
(a) I wonder if we should have something that hints at Apple and FileMaker? I AM NOT AUTHORIZED TO USE ANY OF APPLE'S TRADEMARKED LOGOS, but we could probably use a whole apple that doesn't have a bite taken out of it or an artist's rendering of the Mac OS X Finder icon. I have significantly more flexibility with the FileMaker logo, since I am authorized to use the FileMaker logo.
(b) I personally like cartoon characters, but I'm completely open-minded to a logo that doesn't entail a cartoon character. I'm open-minded to any logo that gets across that I am easy to work with, and that I am a real expert who knows his stuff.
(c) My company slogan is optional.