ScottWorldLogo Design Contest

Logo Design Contest
Contests / ScottWorld

ScottWorld has selected their winning logo design.

For $435 they received 71 designs from 14 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
(optional slogan) Certified FileMaker & Mac Experts. Since 1992.
What We Do
My company does Mac troubleshooting, Mac training, and FileMaker database programming.
Industry
Technology
Color Preferences
No preference.
Our Ideas & Additional Information
(See updated notes in the "Contest Discussion" at the bottom of this page.)
This logo is the first step in what will eventually be an overhaul of my entire website at scottworld.com. I'm going to eventually make my website simpler, cleaner, and more modern... more along the lines of my promotional flyer at: <http://www.scottworld.com/images/homepage/ScottWorld_Flyer.pdf>.

I'm open-minded to all sorts of different logo concepts, although I've recently been leaning towards the idea of a cartoony character based on me. A character that showcases my fun & friendly (yet professional) personality. Since this company is mostly me alone, it rides on my personality.

I was looking on iStockPhoto for an illustration which captures the feeling of what I'm looking for, and I stumbled upon this logo: <http://www.scottworld.com/balancingworld.jpg>.

What I like about that illustration is that:
(a) It is fun. You can't help but smiling when you see the logo.
(b) This guy can definitely do it all.
(c) It includes a world, which is part of my company name. I don't explicitly need a world, but I'd like to at least hint at a world somewhere in the logo. My current logo, at scottworld.com, represents the orbits of the planets circling around my company name.
(d) The guy almost looks like me! My photo is here: <http://www.scottworld.com/scott_2008.jpg>.

What I don't like about that illustration is:
(a) There's a LOT going on in the illustration. Probably way too much stuff going on.
(b) It looks like he could fall at any minute. Is he in trouble? Does he really know what he's doing? He doesn't make me feel so secure about turning over my computer needs to him.
(c) The guy's clothes are outdated, not hip/trendy. Jeans and a more modern shirt would be better.
(d) The illustration is extremely tall vertically... would this be too tall for a logo?
(e) Nothing in the illustration has anything to do with technology.

Other thoughts:
(a) I wonder if we should have something that hints at Apple and FileMaker? I AM NOT AUTHORIZED TO USE ANY OF APPLE'S TRADEMARKED LOGOS, but we could probably use a whole apple that doesn't have a bite taken out of it or an artist's rendering of the Mac OS X Finder icon. I have significantly more flexibility with the FileMaker logo, since I am authorized to use the FileMaker logo.
(b) I personally like cartoon characters, but I'm completely open-minded to a logo that doesn't entail a cartoon character. I'm open-minded to any logo that gets across that I am easy to work with, and that I am a real expert who knows his stuff.
(c) My company slogan is optional.
Themes
Modern

Entries

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Discussion

 
Client
Dear designers,

Thank you for entering my contest! We're only on the 2nd day, and I've already received a ton of wonderfully amazing & talented entries!

I can tell that I'm going to have a very hard time picking an ultimate winner, because there are things that I like about all the concepts!

Thanks again for your time and creativity. :)

Scott
15 years ago
 
Client
Hello again designers,

As I've started to get more & more entries in my contest, I'm now starting to lean against my original idea of having a fully-blown cartoon character that looks just like me. I think this may have to do with my new realization that a cartoon character that looks too similar to me might be too "limiting" for my company in the future... it might link the company TOO CLOSELY to my personal image, and thus work against my desire to add new employees to my company in the years ahead.

So, I'm really starting to LOVE just the "hint" of a character, such as #22 or #39.

I also love the fun/whimsical idea presented in #11, but I can't use that image because it's too close to the trademarked Apple logo. Apple is an EXTREMELY litigious company that is highly aware of my company, so there's no way that I could ever get away with that logo.

I also like the character in #34, because it doesn't look like it's trying too hard to be a resemblance of me... it just looks like a friendly guy that you can trust.

Thanks again for all your hard work! I am super impressed with you guys!! :)

Best,
Scott
15 years ago
 
Logo Designer
Hi Scott,
if this is your first time using this site could you please spare a minute to read this post:
https://logotournament.com/forum/general_discussion/914
it contains some important info that I'm sure you will find very helpful.
thanks!

Nat
15 years ago
 
Client
Hi Nat,

Yes, I read that post before I began my contest -- which part in particular are you referring to?

Thanks,
Scott
15 years ago
 
Logo Designer
Hi Scott, no particular part. I post this link to most contests I see so Chs get some info they usually are not aware of.
Nat
15 years ago
 
Client
Great, thanks so much. Yes, I found that posting incredibly helpful. :)
15 years ago
 
Logo Designer
please review new entry
15 years ago
 
Client
Dear designers,

Thank you so much for all the AMAZING talent that you have shared with me in this contest!

I have decided on the winking globe (either #64 or #69) as my winning logo, so there is no need to submit any more entries at this point.

It has been an absolute pleasure "working with" all of you!

Sincerely,
Scott
15 years ago
 
Logo Designer
Great choice scotty thanks for keeping me in the first places, i hope the best for you with your new skin!
15 years ago
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