What We Do
We are a specialty coffee roasting company, focusing on high quality, boutique lots (small production) of single origin coffees.
Top Three Things to Communicate
#1 - High quality,"specialty coffee"/our expertise in the industry
#2 - A break out of your daily life/routine
#3 - Passion for coffee and people
Our Target Audience:
For those of you who participated in the FlavorPhil logo, I am one of the partners and am creating this brand to be a higher quality product line. As in FlavorPhil, I want to appeal to both sexes, but leaning towards women because of their dominant role in coffee purchases for the household. Our target audience are everyday coffee drinkers falling between the ages 22-35. They brew their own coffee at home, are brand oriented, quality discerning and appreciate the nuisances of high quality coffee.
The way I see our coffee is that it isn't just a cup that you wake up to, but one that you brew to enjoy alone or with family or friend. Each cup sparks an appreciation for the moment and the person shared with.
It is all about passion for coffee and my passion for people. That is why from every bag sold, a portion of proceeds are donated to different charities, ranging from those in producing countries and abroad. Because we want people to feel attached/have a personal interest/connection to the brand, thus, creating loyalty, and a willingness to pay a premium.
We have a strong social commitment. We want to create awareness of the conditions in producing counties, and thus positively contribute to our environment, the living conditions of coffee producing countries which support is. This is what we like to think of as our "unifying cup".
We want to develop educated, enthusiastic customers who appreciate our mission, our attentiveness to quality
My color palette includes champaign, white, black, dark chocolate brown, burgundy red, etc. We are looking for sophistication, but without seeming snooty or pretentious. We will guide color choices with feedback.
Our Ideas and Additional Information:
I want simplicity with elegance. We want to create a logo that with a brand presence that will work across multiple mediums (coffee, tea, shirts, mugs, etc). I want the logo to speak worldly, slightly artistic/underground, inviting, etc.
I haven't decided the bag yet, but the logo will most likely be used on a metallic silver bag. Please contact me with any questions you have and i will be happy to guide you.
*in reference to the champagne color, i like the use of it on the stem of the wine bottle. I also admire the clean/boldness of the brand name. See the attached link.
While I'd like to see logo ideas with use of the name, I would also like to see some with perhaps an animal in it, maybe a phoenix or lion.
I like the lion for its strength, superiority and wisdom, but would like it to appear humble/approachable without have too much detail in the image itself. See the two links below.
Phoenix for their ability to create life from themselves. In the same way they rise from their ashes, the coffee transforms from cherry to roasted coffee by the hands of the roaster. they symbolize revival. In their transformation, they are greater than they were prior.
Lastly, we always see coffee in its roasted form, but never in any of its earlier stages. The image of the coffee cherry show the beginning of coffee and the quality begins. Maybe showing coffee cherry branch with ripened and unripped cherries and then the roasted form. see the link below.
I know it is a lot to take in, but thank you in advance for your efforts and for helping me bring my vision to life. See link
*** with regard to the lion logo. please checkout www.gorillacoffee.com i like how they presented this logo and would like to try something cool with the lion and phoenix.