Raus Coffee Company Logo Design Contest

Raus Coffee Company has selected their winning logo design.

For $250 they received 160 designs from 31 different designers from around the world.
Contest
Logo Design Brief
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rauscoffee1
United States

What We Do

We are a specialty coffee roasting company, focusing on high quality, boutique lots (small production) of single origin coffees.

Industry

Retail

Top Three Things to Communicate

#1 - High quality,"specialty coffee"/our expertise in the industry
#2 - A break out of your daily life/routine
#3 - Passion for coffee and people

Our Target Audience:

For those of you who participated in the FlavorPhil logo, I am one of the partners and am creating this brand to be a higher quality product line. As in FlavorPhil, I want to appeal to both sexes, but leaning towards women because of their dominant role in coffee purchases for the household. Our target audience are everyday coffee drinkers falling between the ages 22-35. They brew their own coffee at home, are brand oriented, quality discerning and appreciate the nuisances of high quality coffee.

The way I see our coffee is that it isn't just a cup that you wake up to, but one that you brew to enjoy alone or with family or friend. Each cup sparks an appreciation for the moment and the person shared with.

It is all about passion for coffee and my passion for people. That is why from every bag sold, a portion of proceeds are donated to different charities, ranging from those in producing countries and abroad. Because we want people to feel attached/have a personal interest/connection to the brand, thus, creating loyalty, and a willingness to pay a premium.

We have a strong social commitment. We want to create awareness of the conditions in producing counties, and thus positively contribute to our environment, the living conditions of coffee producing countries which support is. This is what we like to think of as our "unifying cup".

We want to develop educated, enthusiastic customers who appreciate our mission, our attentiveness to quality

Color Preferences

My color palette includes champaign, white, black, dark chocolate brown, burgundy red, etc. We are looking for sophistication, but without seeming snooty or pretentious. We will guide color choices with feedback.

Our Ideas and Additional Information:

I want simplicity with elegance. We want to create a logo that with a brand presence that will work across multiple mediums (coffee, tea, shirts, mugs, etc). I want the logo to speak worldly, slightly artistic/underground, inviting, etc.

I haven't decided the bag yet, but the logo will most likely be used on a metallic silver bag. Please contact me with any questions you have and i will be happy to guide you.

*in reference to the champagne color, i like the use of it on the stem of the wine bottle. I also admire the clean/boldness of the brand name. See the attached link.

http://www.klwines.com/images/skus/1044433x.jpg

While I'd like to see logo ideas with use of the name, I would also like to see some with perhaps an animal in it, maybe a phoenix or lion.

I like the lion for its strength, superiority and wisdom, but would like it to appear humble/approachable without have too much detail in the image itself. See the two links below.
http://www3.telus.net/st_simons/aslan2.jpg
http://www.pantagestheatertickets.com/images/lion-king.jpg

Phoenix for their ability to create life from themselves. In the same way they rise from their ashes, the coffee transforms from cherry to roasted coffee by the hands of the roaster. they symbolize revival. In their transformation, they are greater than they were prior.

http://userwww.service.emory.edu/%7Ejmurra2/jefmurraystudios/images/06_11_351_Phoenix_enh_500.gif

http://festivalofthephoenix.com/phoenix_logo.gif

Lastly, we always see coffee in its roasted form, but never in any of its earlier stages. The image of the coffee cherry show the beginning of coffee and the quality begins. Maybe showing coffee cherry branch with ripened and unripped cherries and then the roasted form. see the link below.


I know it is a lot to take in, but thank you in advance for your efforts and for helping me bring my vision to life. See link

http://www.terroircoffee.com/content/view/260/

*** with regard to the lion logo. please checkout www.gorillacoffee.com i like how they presented this logo and would like to try something cool with the lion and phoenix.

Themes

Masculine
Subtle
Luxury
Expensive
Serious
Elegant

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

rauscoffee1
United States
hey everyone, just wanted to pop in and leave some comments.

the main purpose of this logo is to be used on my coffee bags. please check out the links i posted in my brief. they should give you some good insight as to what i'm looking for.

the phoenix is cool because it symbolizes revival and when it transforms, it is greater than it was initially. maybe it could incorporate coffee in some way? maybe the phoenix being part of the cup or something...

i'd also like to see lion and perhaps some cool way of writing raus coffee....

if you have questions feel free to drop me a line. i will be actively monitoring the logos to guide you. thanks again for all of your efforts!

donny
13 years ago
00banned
United States
Hey Donny, what up man. Will give this one a try in the morning. Email me all the text!!!
13 years ago
rauscoffee1
United States
13 years ago
rauscoffee1
United States
also, another link
www.gorillacoffee.com
i really like what they did with this gorilla. how about trying this with the lion?
13 years ago
00banned
United States
MODS do not delete this post. I am doing all the promotional materials after this logo contest is done, this is for my client!

DESIGNERS, PLEASE DON'T FORGET TO DESIGN EVERYTHING FOR OFFSET PRESS. 2-3 PMS COLORS MAX!!!

I don't want to see a CMYK and RGB vector mess when I open the file.

Sam
13 years ago
Josh
United States
MODS do not delete this post. I was going to continue with this contest, but have decided not to, since it's very obvious that there is no possibility of any future work.

DESIGNERS WORKING ON PROMOTIONAL MATERIALS, PLEASE MAKE LAME ANNOUNCEMENTS TO OTHER DESIGNERS LETTING THEM KNOW THAT YOU ALREADY HAVE THE BUSINESS AND THAT THEY SHOULD DO YOUR PRODUCTION/PREPRESS WORK FOR YOU.

13 years ago
00banned
United States
Jecrt, that is why I am not entering this contest and the reason you have it because I sent the client here.
13 years ago
00banned
United States
and because the last client I had on here, when I got the logo back it was a mess.
13 years ago
Josh
United States
that's something that should be worked out at the logo approval stage. That's why they have that whole "submit the .eps file" process.

it's great that you're directing people to LT, I just think that logo requirements should come from the CH.

13 years ago
veo
United States
BlackCat beware of your design. Completely unproffessional.

http://www.blog.julians.name/category/writing/journal/

Raus, before choosing #15 or any variant thereof, please investigate copyrights with the bird from the aformentioned link.
13 years ago
SeanEstrada
United States
ive already warned him through Pm
13 years ago
00banned
United States
yep looks like a perfect match, take it down.
13 years ago
rauscoffee1
United States
veo/sean thanks for the info. definitely is a match.

saw the comments going back and forth and wanted to clear up that design drive is building the website, not the logo. his concern over the logo is directly related to the ease in which he can put the sight together and the various mediums in which the logo will be used.

i posted on this site because of the high creativity level of the designers and thus, don't want to hinder that. if anyone has any issues or comments, please take them up with me.

thank you all again for your efforts in designing my logo.

best,
donny
13 years ago
SeanEstrada
United States
hey raus. would you mind at the end of the contest handing out ribbon rankings to everyone.
thanks
Sean
13 years ago
tini1
United States
donny ......just to clarify, can you supply the feedback as feedback coming from designer is confusing(design drive, is a designer here) it will be easier if all direct feedback/comments come from you...thanks:)
13 years ago
00banned
United States
Hey I just put in the Technical aspects, I am not art directing this by any means. It's all Donnie.

Sam
13 years ago
charcoal
New Zealand
Please supply any brief-related information to CH to add here - because any designers just joining the contest are going to be looking for CH's comments/updates, and might skim over your entries, missing vital info. Thanks.
13 years ago
00banned
United States
Donnie, is a civilian, he doesn't know the spec talk, so sorry for the confusion.
13 years ago
00banned
United States
Missiles baby, missiles!
13 years ago
rauscoffee1
United States
thought this was a cool picture of a phoenix
http://api.ning.com/files/3dOMuCZtKjWUpWW-nZ52l3dcMxyzB4fHAR-HU5Fqo6O3JxepmkUx0w6*wV4VBa*EhB4WQ6oRlkGoW7PdKmGLzVXTDnyUIaIP/Phoenix_by_WhiteRaven90.jpg
also, i saw a few designs that on other logo contest that i wanted to add for inspiration. i will add those, as well as, some comments to what's been going on in my wall.
13 years ago
rauscoffee1
United States
http://cache.daylife.com/imageserve/0fdmeQI0C8752/340x.jpg

like the classic look of the old starbucks logo.
13 years ago
00banned
United States
mosermanique
wow, love your new entries, Donnie what do you think?

Sam
13 years ago
00banned
United States
mosermanique

Those are 1 color PMS right?

Donnie got a lesson in Pre-Press today and Press Check!

;)

Sam
13 years ago
rauscoffee1
United States
hey everyone, for those interested in trying a new idea, a designer submission brought up ideas of an old logo i tried doing. it was of an angel holding a cup of coffee in hand, almost like presenting it to the person buying the coffee, with wings stretched out, but in an emblem. for those daring enough, here are a few links to inspire. i couldn't find anything that was exactly what i wanted, but an angel, holding the coffee cup with saucer in hand at breast level or so, with the wings in view. hope some of you will take a look!
dr

http://images.google.com/imgres?imgurl=http://farm4.static.flickr.com/3263/3228979215_6b8ec491d9.jpg&imgrefurl=http://www.flickr.com/photos/a_ninjamonkey/3228979215/&usg=__9XqOqRrP2axpzdTGlW87SntzTKQ=&h=375&w=500&sz=104&hl=en&start=14&um=1&tbnid=kaHnWuCYOAavZM:&tbnh=98&tbnw=130&prev=/images%3Fq%3Dangel%2Bstatue%2Bnew%2Byork%26hl%3Den%26client%3Dsafari%26rls%3Den%26sa%3DG%26um%3D1

http://images.google.com/imgres?imgurl=http://www.istockphoto.com/file_thumbview_approve/4411368/2/istockphoto_4411368-angel-statue-on-war-memorial.jpg&imgrefurl=http://www.istockphoto.com/file_closeup/object/4411368-angel-statue-on-war-memorial.php%3Fid%3D4411368&usg=__wzAJke8nmk4XyzFYddYZBmRQoDI=&h=380&w=253&sz=32&hl=en&start=7&um=1&tbnid=K4tsxUg5vwKxZM:&tbnh=123&tbnw=82&prev=/images%3Fq%3Dangel%2Bof%2Bwar%2Bstatue%26hl%3Den%26client%3Dsafari%26rls%3Den%26sa%3DG%26um%3D1

http://www.aspencountry.com/assets/product_images/product_lib/32000-32999/32226.jpg

http://photoguide.myqth.com/film28/Small/DSCN1104.jpg


13 years ago
Eightball Studios
United States
WOW, is Raus coffee affiliated with Starbucks or something? Entries are starting to look a lot like Starbucks. If Starbucks ever puts there product on the shelf in a Grocery store and you do to, a customer might buy the wrong one by accident.

This is a premium coffe, not a knock-off, right? The reason I ask is because I know that no-name brands and not known name brands use other existing logos to fool the customer into buying their products instead of what they were really going after, but their product is usually half the price also.
13 years ago
rauscoffee1
United States
hey dave, i hear what your saying...

i like the idea and am getting feedback from a bunch of sources (friends and family). the contest is still up in the air and i still have to re do the rankings.

i like the angel a lot, but feel it might have to be a little simpler... maybe. still surprised that nobody took the lion further. i do like the one with the lions foot on the cup. it looks a little cartoonish, but there is something that draws me to it.

i will try to return tonight to do the rankings. thank you all for your effort. we're almost there!

donny
13 years ago
rauscoffee1
United States
HEY EVERYONE, AFTER A SMALL VOTE BY CLOSE FAMILY AND FRIENDS, THE WINNING LOGO HAS BEEN SELECTED. I JUST WANTED TO PERSONALLY THANK ALL OF YOUR FOR YOUR SUBMISSIONS AND FOR EFFORT IN CREATING MY LOGO.

BEST WISHES,
DONNY
13 years ago
aremmai
United States
Excellent job Shnick. Congrats!
13 years ago