really liking the figure in the pic. that is really cool! my brother just finished his contest not too long ago for another coffee company liked your idea. i'm not too crazy about the font. perhaps changing that would make a difference. its funny, initially i didn't want to take it in that direction, but seeing this kind of sparks my interest. do you think you could do something similar with a lion? or phoenix? or my name? lets try to change the color and font in this one to see what happens. great work!
your design is another i wasn't expecting, but am really drawn to. have a question, would it be possible to add part of a body to the guy, with his hands almost holding the cup to his face, where it currently rest? you can give him butler attire or whatever, but i think it would be really cool addition to the logo!