Hi Donny, Thanks for the feedback on my initial concept, I have taken that on board and further refined the concept to be less 'cartoonish'. The reworked design still only uses two colours, brown and black. I have gone back to the drawing board with the wordmark and created an instantly recognisable typeface which will help with your brand recognision, the word mark is clean and unique enough to be used alone if needed in certain situations. I hope you like this new submission let me know of anything I can do to refine this concept further to meet your needs. Thanks