Lakes NeighborhoodLogo Design Contest

Logo Design Contest
Contests / Lakes Neighborhood

Lakes Neighborhood has selected their winning logo design.

For $575 they received 183 designs from 20 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
New neo-traditional (or new urban) neighborhood in Bloomington, IN.
Industry
Real Estate
Color Preferences
No particular preference. Probably nothing too bright (see below).
Our Ideas & Additional Information
We want to give the designer a lot of freedom, so none of the following must be taken literally. However, we have attached (and described) a bit of inspiration:

1. Home -- This is a good example of the homes our neighborhood will feature.

2. Cattail/Logo -- Because the three lakes are an important part of our neighborhood's ambiance, we're intrigued by the idea of integrating features of the landscape into the logo. Cattails are everywhere in midwestern lakes like ours. Like everything mentioned here, this isn't a necessary feature.

3. Dog Walkers/Trail -- Another important part of our neighborhood are the lakefront trails.
Themes
Classic
Secure
Simple
Luxury

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Discussion

 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/17893

You can also look in: https://logotournament.com/forum/contest_holder_discussion



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11 years ago
 
Client
A few things to consider for all designers:

-- We seem to most enjoy "flat", simple designs (something that could easily be printed on t-shirts and similar media)
-- It is important to note that our homes are not cabins or on the ocean. We appreciate the lake references, but seagulls, and homes that seem too remote may not be appropriate

Great job everyone!
11 years ago
 
Client
Also, please consider experimenting with different type faces. Serif fonts do seem to make sense (although are not a requirement!), but it may be nice to see a few that are bolder, softer, etc. Thanks again!
11 years ago
 
Client
More good designs. Thanks everyone! A few notes on what I think would make the logos better:

-- Logos should feel a bit warmer (or softer). You're the designers, but I imagined this could be done with colors, thickness of lines, font, etc. Serif fonts still seem to make the most sense, but consider looking at something like the font used by Restoration Hardware in their logo here: http://www.restorationhardware.com/. Note how the font seems softer, and has slightly rounded edges.
-- Simplicity is still key! We'd likely prefer a logo that would look great, even with one or two colors.
-- Try experimenting to make the logos look a bit more "old timey". Many of you have captured the traditional look in your house graphics, but not as much in the logos themselves.

THANKS!
11 years ago
 
Client
As always, awesome work by all. We're learning a lot from this process and will do our best to give more feedback. A few new insights:

-- We love the one color logos! We'd like to be able to print logos on t-shirts, stone, and the web with equal effectiveness.
-- I think we will require a serif font. They seem to do a much better job portraying the "traditional"ness we are after.
-- We've realized that the size of the text is very important. The logos with large text stand out the most to us and will likely be the most effective. Do not be afraid to separate your illustrations from the "Lakes Neighborhood" text.
-- Lastly, we like Lowercase (with the appropriate capitals) fonts. It isn't necessary for all of you to change your text, but we encourage you to try.

Thanks again!
11 years ago
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