We like the idea of multiple elements coming together to create a cohesive image. We primarily serve the city of Abilene and surrounding communities: the letter "A" may be more important than the letter "K" (considering that all radio call-letters west of the Mississippi River begin with the letter K).
We like the style used in the Marketplace logo at <
http://www.marketplace.org>. The logo has several meanings, from representing site content (the shape is reminiscent of line graphs for commodities and stocks), the company/program name (resembling an "M"), and the ability to continue into other visual aspects (the header/footer of the home page uses similar shapes and colors as accents). We don't, however want the design to look too trendy (to become outdated too quickly), as we are a source of trusted news and information for our community and want to reflect stability and consistency.