KACULogo Design Contest

Logo Design Contest
Contests / KACU

KACU has selected their winning logo design.

For $375 they received 651 designs from 44 different designers from around the world.

Withdrawn

10th
#30

Withdrawn

New
#143

Withdrawn

New
#142

Withdrawn

New
#33

Withdrawn

New
#75

Withdrawn

New
#610

Withdrawn

New
#609

Withdrawn

New
#607

Withdrawn

New
#606

Withdrawn

New
#605

Withdrawn

New
#604

Withdrawn

New
#603

Withdrawn

New
#602

Withdrawn

New
#595

Withdrawn

New
#594

Withdrawn

New
#593

Withdrawn

New
#592

Withdrawn

New
#591

Withdrawn

New
#590

Withdrawn

New
#589

Withdrawn

New
#588

Withdrawn

New
#79

Withdrawn

New
#78

Withdrawn

New
#77

Withdrawn

New
#76

Withdrawn

New
#74

Withdrawn

New
#73

Withdrawn

New
#72

Withdrawn

New
#34

Withdrawn

New
#32

Withdrawn

New
#31

Withdrawn

Prefers others.
#210

Withdrawn

Prefers others.
#209

Withdrawn

Prefers others.
#37

Withdrawn

Prefers others.
#36

Withdrawn

Prefers others.
#29

Discussion

 
Client
#30 feels nicely balanced in terms of playfulness combining the playfulness of colored elements while remaining firmly grounded. The typeface and kerning feel cohesive. I'd be curious to see a version with a warmer color like you used in #37. Do you think ordering the colored stack with lightest value/weight on the left could give it added movement?

#32 In reference to using the "A" as the accented letter, this feels like it may have tipped over. Perhaps the accent in a vertical or more stable position?

#31 There's something interesting about the segmented C which reminds us of the visual design of the NPR clocks seen here at the bottom: http://www.current.org/2014/07/proposed-npr-clocks-would-add-morning-newscasts-longer-underwriting-credits/

#33 and #34 are a bit too playful or seem tied to a particular time period.

#37 and #38 feel a bit too elementary in terms of education. There's something to be said for multiple elements coming together to create the whole. That is part of our brand, though these shapes don't form a particular shape as a whole.
9 years ago
 
Logo Designer
Hi Cara

Thanks for your feedback.
Hope you can check my variations for your considerations.
#72, #73, #74, #75, #76, #77
Really appreciate if you could give more direction for my logo design.

Regards

WSS
9 years ago
 
Client
Hi WSS,
On #72, can we see it with a defined black vertical for the "K" and stronger colors?
9 years ago
 
Logo Designer
Hi Cara

Thanks for your feedback.
Hope you can check my variations for your considerations.
#142, #143
Really appreciate if you could give more direction for my logo design.

Regards

WSS
9 years ago
 
Logo Designer
Hi Cara

Thanks for your feedback.
Hope you can check my variations for your considerations.
#209, #210
Really appreciate if you could give more direction for my logo design.

Regards

WSS
9 years ago
 
Client
Not sure what the handle at the bottom of #209 #210 represent. Is it a megaphone? I think we value the idea of listening over speaking, so not wanting to go the direction of "shouting."

We really like the typeface you've been using, though are finding less meaning in the lines attached to the K in #142 #143.

I'm curious about the segmented circle reference in #31. Perhaps try that as a symbol to the side, leaving KACU in the same typeface you've been using? We like the circular shape, and there's some value in the idea of multiple elements coming together to create a single image/shape. We represent the community, but don't want to be too literal about it.
9 years ago
 
Client
We just extended our contest one more day. We would like to see a few more designs with 89.5 and KACU.
We would like to see your ideas with 89.5 being primary as well as KACU being primary.
9 years ago
 
Client
We liked your perspective on #142 #143 but would like to incorporate the numbers 89.5 (which are our frequency number on the radio). We are drawn to the minimalism of your ideas. We'd like to see how you would combine KACU and 89.5 together, in some where KACU is most prominent in the relationship, and some with 89.5 most prominent in the relationship. Thanks!
9 years ago
 
Logo Designer
Hi Cara

Thanks for your feedback.
Hope you can check my variations for your considerations.
#588, #589, #590, #591, #592, #593, #594, $595
Really appreciate if you could give more direction for my logo design.

Regards

WSS
9 years ago
 
Client
The 89.5 is a bit too small to read when viewed at small sizes. Can you try balancing the size a bit more so both KACU and 89.5 are readable at small sizes? Again, looking for version of both KACU as primary and alternatively other variation on having 89.5 as the primary element (both need to be present).
9 years ago
 
Client
The 89.5 is a bit too small to read when viewed at small sizes. Can you try balancing the size a bit more so both KACU and 89.5 are readable at small sizes? Again, looking for version of both KACU as primary and alternatively other variation on having 89.5 as the primary element (both need to be present).
9 years ago
 
Logo Designer
Hi Cara

Thanks for your feedback.
Hope you can check my variations for your considerations.
#602, #603, #604, #605, #606, #607, #609, #610
Really appreciate if you could give more direction for my logo design.

Regards

WSS
9 years ago
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