KACULogo Design Contest

Logo Design Contest
Contests / KACU

KACU has selected their winning logo design.

For $375 they received 651 designs from 44 different designers from around the world.

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#478

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#629

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#628

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#627

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#626

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#614

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Discussion

 
Client
Hey pour-trait, we're really liking the thought bubble variations...can we see something with a stronger color and some adjustments with the "multiple" convo
9 years ago
 
Client
oh, and not a fan of the stencil font
9 years ago
 
Logo Designer
Hello,
Thank you for considering my design, I'm really glad you like it.
I updated the entries, I will also update the font. Do you prefer still a heavy font or a slimmer one?

Regarding the multiple convo, do you want them like in #106 #107 #108? or do you want them overlapping, each with a different color.

I will update the entries according to your feedback asap!

Thanks!
9 years ago
 
Logo Designer
#112 #113 #114 #115 without the stencil font.
Looking forward to your feedback
9 years ago
 
Client
OK...thanks for your prompt reply! What time is it in Romania? LOL

Thought? We really like the thought bubble, as said previously. What if....we used a thought bubble
outside of the "KACU" as a stand-alone mark that would work both with "KACU" and/or without? We will have
multiple applications (web, print, outdoor, etc) so just trying to cover our bases.

Am I confusing matters?

Entry #89, but not grey-scale as multiple convo? Help?

9 years ago
 
Logo Designer
Now it's almost 11 PM, but I'm a night owl :D

I updated the entries with a few variations. The designs in #133 #134 could work with or without KACU text
Please let me know what you think about them.

Thanks!!
9 years ago
 
Logo Designer
#138 #139 is just another variation that could work both ways
9 years ago
 
Client
I'm curious too see the stacked thought bubble look of #121 applied to #134 #155. Perhaps also variation on the thought bubble where it encases the letters KACU as you did in #94, but without as many modifications. The simplicity of #90 but with the outline idea of #94.
9 years ago
 
Logo Designer
Done & done! :D
I updated the entries according to your feedback!
9 years ago
 
Client
Liking the variety you're adding. Can we see #90 in some of the new colors you've introduced?

What about a version of #165 with a single speech bubble but where the bubble is in outline form like #164, except just on the bubble.

The typeface you're using throughout most of these (#165) looks great. Strong, clear and easy to read at any size. I think it could stand alone without any symbols, but I'm wondering what ideas you have for a speech bubble symbol that could stand alone as a branded symbol.
9 years ago
 
Logo Designer
Here are the updated entries #227 to #232 with different color design and also the following with the outlined speech bubble with two different shapes.
Regarding the stand alone symbol, I was thinking of using an exclamation point inside the speech bubble that could link it to the K's letter vertical column. It represents the constant flow of news and also highlights the interaction regarding the speech bubble symbol.
9 years ago
 
Logo Designer
I have updated the font a bit in #262. I think is more grounded, balanced and open (the A looks better, de C is more open and overall it looks more reliable.
Looking forward to your feedback.

Thank you!
9 years ago
 
Client
Thank you for your willingness to make the requested changes...

After some thought and discussion on our end, we're a bit "concerned" that the thought bubble
concepts are too overdone in USA (if you google "thought bubble logos"). So all that to say, what
could you suggest/modify to make #234 distinctive without looking too thought bubbly...

Thoughts?

Thanks again for your patience!
9 years ago
 
Logo Designer
Hello, thank you for your feedback so far!
Seeing your site http://kacu.org/ I noticed the wind turbines which through my research I came to find out that Texas produces the most wind power of any U.S. state so we can incorporate this element as a distinguished mark.
Let me know if this could be relevant to you.

I will work on this immediately. Any feedback is deeply apreciated
9 years ago
 
Logo Designer
I came up with a different concept staying away from the speech bubbles in the entry #478. I kept the rounded corners specific to my original design trying to encompass the constant news flow your site provides. And also the diversity of its programs which I can highlight through adding 2 or 3 colors(politics and culture during the day,classical music and arts in the evenings).

Please let me know what you think.
9 years ago
 
Client
#478 is interesting and I appreciate your effort to research our brand. Is there a "flat" version you can try that wouldn't use gradients? We're concerned about some of the printing we'd be doing and the need to be able to simplify it to one color for some situations.
9 years ago
 
Client
Also, we preferred the typeface with the flat top on the "A" rather than the pointed version.
9 years ago
 
Logo Designer
Hello,
I updated the new entries as you requested: flat design (with no gradients) with and without shadows and also I changed the font with the flat top A.
Also, I'd like to know if you would be interested in a colored version of this design (one color per side of the square).
Thank you again!
9 years ago
 
Logo Designer
Hello, Today I cam up with the concept of news box (because you're a constant source of news) starting with entry #502.
Thanks!
9 years ago
 
Client
Can you add 89.5 to some of your top designs #478. Any other way you would like to show us the use of 89.5 is fine as well.
9 years ago
 
Logo Designer
Hello,
I updated the new entries with the 89.5 frequency. I have used the same font family to give the logo unity and an uniform look.
My personal favorites are the following:
- #547 #546 with the "89.5" seamless embedded in the logo and #548 and #549 which could be used as a stand alone symbol (as you requested)
- #543 #544 with the "89.5" integrated inside the U adding more personality to the font (making it slightly uncommon and custom made)
9 years ago
 
Client
We just extended our contest one more day. We would like to see a few more designs with 89.5 and KACU.
We would like to see your ideas with 89.5 being primary as well as KACU being primary.
9 years ago
 
Logo Designer
Awesome! I will continue to create and update existing designs.
In order to create a more personalized logo could you please tell me 3 elements that your broadcast station want to transmit through this logo design? I need a bit more than the "Top Three Things" you mentioned in the contest description.

As I said before any feedback is deeply appreciated!
Thank you!
9 years ago
 
Client
-- Valuable: We are a nonprofit supported by donations from individuals and local businesses. We want people to feel good about putting a check in the mail, feeling a sense of value associated with our brand. It’s worth supporting.
-- Service: When people support our station, they help provide this important media for everyone. By giving to KACU, they’re giving back to the community. When they donate, they feel a sense of pride for helping others.
-- Unique: We help our community stay up-to-date about civic issues and cultural life. We’re the only source for independent news and classical music on the radio in our region.

We need KACU in the logo, but 89.5 is also a way people remember us on the radio dial. We extended the competition to see if we could see some experimentation with 89.5 using type and design to bring these ideas together. How might it come together if KACU were primary and 89.5 were secondary in the relationship? And if 89.5 were primary and KACU were secondary in the relationship?
9 years ago
 
Logo Designer
Hello,
I came up with some new concepts after the info update you gave me. I tried to maintain a professional look across the designs and by splitting the rounded square I tried to illustrate the diverse community that supports your radio.

In #614 i managed to seamlessly integrate the 89.5 FM into the logo so you have the best of two worlds putting more accent on the frequency being a central element. The red dot also attracts the eye in the center piece and reminds of the red scale used in radios.

#618 i created also icons that could be used as a stand alone symbol to illustrate your programs (politics / culture & classical music / arts.

#619 I tried to incorporate a radio mic. with the frequency being an important element.
9 years ago
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