Could you maybe try incorporating two fonts?
We like the SmartFood logo shown here:
http://fritolay.com/our-snacks/smartfood-popcorn-clusters.htmlWe like how one font is clean and straightforward and the other is sort of (but not really) a script. This is just something to try and may end up being TOO feminine.
We need to walk a fine line of appealing to women but not coming across as "girly."
As far as color combinations, we really like the color indigo paired with a brighter pop of color like the lime here. But are open to other bright suggestions. We want to keep it from feeling too dark and serious.