gamification and process improvement are the two key elements
The actual term to be written in a sentence would be 'the gamification of process improvement'
Gamification and game play is generally considered 'fun'
Whilst Process Improvement is generally not considered 'fun' (at the moment until it is gamified!)
Hope this provides some inspiration
'gamification' is one of the new buzz words of 2011. Google search brings up 2,220,000 hits. Popularity of the word 'gamification' has grown in last 6 months
It is usually written all in lower case

Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion

All letters within a word must be the same colour. However individual words may have different colours.

gamification principles: points, levels, badges, rewards
SPICE principles: improvement, capability levels, process prfiles (think abacus)

Is there a reason why we don't use the official SPICE logo in this design?

official SPICE logo can be used in the design.
the SPICE logo is owned by me - it was the subject of another logotournament competition !

It is available for download here
http://www.spiceusergroup.org/forum2/topics/the-new-spice-logos

and can be viewed on web site front page here
http://www.spiceusergroup.org

Hi... the download page requires login.

Thanks to all the designers who entered this competition
I am overwhelmed by the number and quality of designs submitted - many during the last 24 hours

The late entries and rankings will take some time to sort out
Please be patient
The rankings may change dramatically based on review
Expect 2-3 days before finalised