Ok. I sincerely apologize for not giving feedback for the last day. It has been a virtual power struggle over company identity. This process has forced us to evaluate our company mission statement and everything and I was unable to get any clarity on what specifically to say in terms of direction to the designers.
So here is the feedback (and I know it is about a week too late) but good luck.
Fulcrum is looking for a stand alone logo without the word Fulcrum in it. This logo may or may not incorporate the letter F
The colors will remain the same: blue and orange from the original logo.
These are the following words that the logo will convey:
Positive change, empowerment, ripple effect, passion, team-connection, energy, development, balance, peace, growth, hippness, self-discovery, human respect, awareness, leverage, support, movement and impact.
Again, I am sorry for the last day redirect but I will be as present as I can till the end.
Much love and good luck.
Philip