FulcrumLogo Design Contest

Here's my idea for your logo.

(This comment references Entry #147)

Color variation

(This comment references Entry #148)

Variation

(This comment references Entry #163)

New idea with ripple effect

(This comment references Entry #164)

New one using the ripple

(This comment references Entry #165)

variation on your original logo with ripple instead of "swoosh"

(This comment references Entry #171)

New idea

(This comment references Entry #172)

Let me know if you'd like to see a different font or colors.

(This comment references Entry #174)

New

(This comment references Entry #175)

These are all a really good direction and I look forward to sharing with the team when everyone gets back in the office this week. Thank you!
Fulcrum

#165 I would love to see a fulcrum (triangle) in the middle of the ripples like it was the source of the vibration. It might look like it was supporting the word fulcrum and the ripples coming out like in #165. Might be really cool and would integrate most of the existing themes. Thanks!
P

Thanks for the feedback - Here's one incorporating the triangle into the logo. Let me know if you'd like to see any other tweaks to this or any of the others..

(This comment references Entry #176)

#176 yes but we could also see the legs of the fulcrum mountain below the ripple clouds as well. Like a ring of clouds around a triangle peak, yeah?
Thanks looking awesome.

Here's another stab at it - thanks for working with me to hopefully get this to your liking.

(This comment references Entry #178)

#171 integrate swoosh into F of fulcrum and make swoosh stronger somehow. Explore the triangle maybe.
Thanks

Thanks for the feedback and I'm working on the suggestions you gave - in the mean time I came up with this idea in a completely different direction.
The name is correcting / leveling itself on the fulcrum below and it seems from your website that is a big part of what your organization accomplishes through your team building exercises. Feedback is welcomed.

(This comment references Entry #188)

One more thing ... I think #188 has a nice vibration to it as well.

Thanks!

New idea ...

(This comment references Entry #189)

The mark is an abstract of your fulcrum triangle.

(This comment references Entry #197)

Here's another abstract mark using your fulcrum triangle - this one is intertwined to suggest teamwork.

(This comment references Entry #198)

Flattened version

(This comment references Entry #199)

Hi,
In this one the fulcrum is creating the vibration with a reflection.

(This comment references Entry #200)

Vertical layout

(This comment references Entry #201)

#200 is pretty cool and the first logo we have seen for days which is interesting. Please explore with just triangle on bottom of vibration and also top. Cool, and good job!
Fulcrum

Thanks for the feedback - here are the new marks based on you it.

Bottom fulcrum ...

(This comment references Entry #205)

Top fulcrum ...

(This comment references Entry #206)

Just for good measure.

(This comment references Entry #207)

#205 we are excited about. We would like see some variations of this: please explore different fonts and integrating orange into ripples and do risk grow. Also the blue seems a little too green. Is it the same as our old logo in contest brief?
Great job!
Fulcrum

Thanks, glad you like it. I'll try to get a better color match for the blue and incorporate orange per feedback. Stay tuned.

Following are a few options based on your feedback ...

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Option ...

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Option ...

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Layout option ...

(This comment references Entry #212)

#171 please make swoosh a little more bold (thick?) and give us a couple different font choices. Thank you, we think your work is great.
Philip

Thanks for your feedback - thicker swoosh and alt font.

(This comment references Entry #214)

Font option ...

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Font option ...

Thanks again and I appreciate that you like my work.

(This comment references Entry #216)

Font option ...

(This comment references Entry #224)

Font option ...

(This comment references Entry #225)

Font option ...

(This comment references Entry #226)

#214 is looking great but we would like to see a couple more fonts to choose from and if you have any ideas of how to make the do risk grow more prominent for the sake of embroidery on hats and stuff.
Thanks and this is great!
Fulcrum

Here's another font option and a way to make the tag more legible - reversed out in a block of orange.
Also, I'd like to point out that all the logos I've submitted are solid colors (no gradients / effects) so printing and embroidery will be easy and economical.

(This comment references Entry #244)

Another font that I think works well with this layout - and another option for the tag line.

If you want to see any other options, for example this tag layout with a different font etc ... it's no problem.

Otherwise, thanks for the interaction and good luck with your decision.

(This comment references Entry #245)

Please add font of #171 to swoosh of #214, team likes it a lot.

Here you go ... font from #171 I also made Grow! uppercase, but I can change it back easily, if preferred.
Thanks again!

(This comment references Entry #246)

Great job j3! Where are you located? We are in Santa Monica CA
We will get feedback from the team tomorrow about final stuff and thanks again for the talent and hard work
Fulcrum (Philip)

Thanks a lot Philip - I'm in Scottsdale AZ. I had fun with this.

Good luck to the team!

We have decided that we all like #246 but would like to see a couple more fonts. Some of the girls like the fancier fonts like #244. I like the font of #246 but I would like everyone to be happy.
Also, we would like to be able to utilize the logo components individually (swoosh without the fulcrum and the triangle alone for bullet points and stuff. Could we have these as stand alone files also?
One more thing! We have decided to change the exclamation point after grow to a period.
Thanks,
Philip

Font variation ... I like this one, it may be a good "happy medium" it's a rough mix of an updated version of your current font 'Copperplate" without the serifs and the font in #246.

(This comment references Entry #247)

Font variation ... stronger / taller / more confident, but not overtly bold. Let me know.
couple more serif fonts to follow "for the ladies" :)

(This comment references Entry #248)