Elephant Security Logo Design Contest

Elephant Security has selected their winning logo design.

For $275 they received 205 designs from 31 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
timvnelson
United States

What We Do

What we do:
provide training for individuals to better handle their digital security and projects to improve their security.

There are four aspects (elephant legs) we focus on:
1) password management
2) reliable internet/WiFi
3) protecting their data through backups/virus checking
4) teaching the customer about privacy and digital security

Target audience:
wealthy individuals in the Southern California, USA market that care about doing work up front to make sure their digital life is in order and that they are handling things securely. They are not very technical but they've heard stories about people getting "hacked" or information about them getting leaked in a data breach and it concerns them. They want to do something about that and to understand it to know if they are at risk from it. And they want to reduce their risk.

I had a similar business 12 years ago and most of the clients that paid for similar services for my work were either solo entrepreneur men working out of their home in a business they owned or one that allowed them to work from home. The other type of client was a wealthy family where the mother of the family managed everything in the house - including their technology and her own technology. Her and their husband wanted it to work well and she was managing the project to get it working well.

I want to attract clients that are willing to put the work in up front to have a secure system. Lots of people wait until they have problems and then they call in some tech help. I want to do it on the front end.

I just saw this says to explain it in one sentence...really? Too late for that. Either way, hopefully this helps describe them.

Industry

Technology

Color Preferences

I learn toward the colors yellow and grey. But blue and grey might also be nice. Trust is going to be a big part of the company, but I think the person drawn toward the company is more cautious and intellectual so yellow might draw them to the company a bit more? I might be interpreting those colors incorrectly.

Our Ideas and Additional Information:

Well I got the domains elephantsecurity.co, elephantsecurity.net, and elephantsecurity.org. The dot com is available but they want $3,500 to buy it. Until I have income flowing in I'm not going to spend that. I haven't decided which of the 3 I will use but I'm leaning toward .net or .co right now.

I'd like a logo with an elephant on it. I expect that a lot of my training will use an elephant metaphor. I will talk about the 4 legs of the elephant and that they need all 4 to be secure. You can't just have good and secure wifi, you also need a good way to manage your passwords. And then I'll ask them if they've ever seen a 3 legged elephant try to walk - it's not pretty; nobody wants to see that. So the legs are important.

So a logo with an elephant that looks very secure, stable and strong. My idea and personality is a little fun and goofy but I think a goofy or cartoon-looking elephant would confuse the message of the stability of an elephant. I'll let the fun and goofy come through in my story telling a bit. Maybe there is a way to have a secure, stable and strong elephant that still has a bit of fun and soft side to it. The work I'd be doing is more defensive in nature and not offensive. So we are doing things to protect against bad actors, we aren't doing offensive things to those trying to get to my clients. So that's why I like the idea of an elephant. An elephant is going to do what it wants to do and nobody can stop them.

Also I prefer the look of the African elephants with their larger build and big ears. That's in contrast to the elephants found in Asia that have smaller ears relative to their size.

Themes

Necessity
Secure
Masculine
Simple
Colorful
Modern
Refined

Style Inspiration

Entries
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Discussion

Discussion

timvnelson
United States
Hello all! Looking forward to seeing all your amazing ideas! I know what I like but I have such a hard time converting ideas to artwork so I'm really grateful for your skills!
8 months ago
timvnelson
United States
I'e gotten quite a few logos. I'd like to see some that might be a little more informal, goofy or cartoony. Still a strong elephant, but maybe with it doing something defensive to protect people's digital life. Like maybe the elephant is locking a lock, or typing on a computer like it's the elephant protecting you with its computer skills.
8 months ago
timvnelson
United States
Also I like single continuous line art so if anyone likes doing this type of artwork I'm open to a logo that looks like that. Here are some examples https://www.pinterest.com/pin/546131892316085104/
8 months ago
timvnelson
United States
Just uploaded some photos of elephants that I like the look of. Lots of submitted logos with comments. Sorry didn't have time to look at them all over the last 10 hours or so but will do it within the next 20 hours.
8 months ago
Tyler
Canada
Tim is currently out of the country and won't have Internet access for a number of days. Selection should wrap up by the 15th. Thanks for your patience.
8 months ago