Elephant SecurityLogo Design Contest

What we do:
provide training for individuals to better handle their digital security and projects to improve their security.

There are four aspects (elephant legs) we focus on:
1) password management
2) reliable internet/WiFi
3) protecting their data through backups/virus checking
4) teaching the customer about privacy and digital security

Target audience:
wealthy individuals in the Southern California, USA market that care about doing work up front to make sure their digital life is in order and that they are handling things securely. They are not very technical but they've heard stories about people getting "hacked" or information about them getting leaked in a data breach and it concerns them. They want to do something about that and to understand it to know if they are at risk from it. And they want to reduce their risk.

I had a similar business 12 years ago and most of the clients that paid for similar services for my work were either solo entrepreneur men working out of their home in a business they owned or one that allowed them to work from home. The other type of client was a wealthy family where the mother of the family managed everything in the house - including their technology and her own technology. Her and their husband wanted it to work well and she was managing the project to get it working well.

I want to attract clients that are willing to put the work in up front to have a secure system. Lots of people wait until they have problems and then they call in some tech help. I want to do it on the front end.

I just saw this says to explain it in one sentence...really? Too late for that. Either way, hopefully this helps describe them.

I learn toward the colors yellow and grey. But blue and grey might also be nice. Trust is going to be a big part of the company, but I think the person drawn toward the company is more cautious and intellectual so yellow might draw them to the company a bit more? I might be interpreting those colors incorrectly.

Well I got the domains elephantsecurity.co, elephantsecurity.net, and elephantsecurity.org. The dot com is available but they want $3,500 to buy it. Until I have income flowing in I'm not going to spend that. I haven't decided which of the 3 I will use but I'm leaning toward .net or .co right now.

I'd like a logo with an elephant on it. I expect that a lot of my training will use an elephant metaphor. I will talk about the 4 legs of the elephant and that they need all 4 to be secure. You can't just have good and secure wifi, you also need a good way to manage your passwords. And then I'll ask them if they've ever seen a 3 legged elephant try to walk - it's not pretty; nobody wants to see that. So the legs are important.

So a logo with an elephant that looks very secure, stable and strong. My idea and personality is a little fun and goofy but I think a goofy or cartoon-looking elephant would confuse the message of the stability of an elephant. I'll let the fun and goofy come through in my story telling a bit. Maybe there is a way to have a secure, stable and strong elephant that still has a bit of fun and soft side to it. The work I'd be doing is more defensive in nature and not offensive. So we are doing things to protect against bad actors, we aren't doing offensive things to those trying to get to my clients. So that's why I like the idea of an elephant. An elephant is going to do what it wants to do and nobody can stop them.

Also I prefer the look of the African elephants with their larger build and big ears. That's in contrast to the elephants found in Asia that have smaller ears relative to their size.