DMMG Logo Design Contest

DMMG has selected their winning logo design.

For $350 they received 217 designs from 30 different designers from around the world.
Contest
Logo Design Brief
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Bryan Price
United States

Slogan

Dance Music Web 2.0

What We Do

DMMG is a web site and brand centered around electronic dance music.

Industry

Entertainment

Top Three Things to Communicate

#1 - Hip
#2 - Electronic Music
#3 - Web 2.0

Our Target Audience:

The target audience consists of individuals between the ages of 16 and 35 that are located throughout major metropolitan areas. They are somewhat internet savvy and enjoy online collaboration, electronic music, and dancing. The culture is considered "underground" and is similiar to the hippie movement of the 1960's. Free love, peace, unity, and respect are all characteristics of someone in this scene.

Color Preferences

Blue, white, green, red, and yellow are all colors that may work. Blue and white being my favorite.

Our Ideas and Additional Information:

The logo needs to be transparent so it looks good on a vertical gradient web site background (as well as on a white background).

I created a logo on my own, but have since lost the original .PSD file (see the attached .jpg). You'll notice it has a white background and not having the .PSD means that I cannot change any of the font treatment. The thing I do like about it is how the turntable arm is incorporated as the "g" in "dmmg". I'm completely open to new ideas though, so work your magic!

Themes

Playful
Colorful
Bright
Expensive
Modern
Refined
Exotic
Sporty
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

Bryan Price
United States
#1 and #2 are cool versions of the dmmg lettering, but they lack color and are wouldn't fit the transparent background requirement.

#3 I like the curvature, but it too lacks color and wouldn't fit the transparent background requirement either.

Good first attempts though!
13 years ago
JohnOne
United States
Hi Bryan-

Maybe you could elaborate on what you mean by "transparent." The logos created here will ultimately be supplied to you in an EPS format, which is inherently transparent (i.e. no white bounding box). Where there is no image or lettering, your background will show through.The logos above all support this type of transparency.

Also, if I can offer a suggestion as you go, you can click in individual entries and make a comment in the box associated with that specific logo. Using this method, you'll find you get better results as the artist in question will receive an email alert, and generally take a more detailed and personalized approach to your logo revisions.

Good luck with your contest.
John
13 years ago
Bryan Price
United States
For everyone's benefit, what I mean by "transparent-friendly" is something that would look good if the surrounding background is substituted. What this means is, if you have the DMMG letters as a single color, the lettering should have a surrounding border. An example of this is the Skype logo.

The symbols (if any) that are used should also have a border around each element to ensure they stand out as well and contrast against whatever background that is chosen. I like white and whitespace, so a white area in the symbol would need some border or shadow definition to ensure it contrasts well when the surrounding background changes.

Hope this helps all of you! Thanks for all of your efforts!!!
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ At contest close you will need to have 3 different designers ranked in the top three positions.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


.
13 years ago
Bryan Price
United States
FYI to everyone participating -

I am moving logos over to "Not Interested" to keep the freshest and most unique logos in the main view while the contest is running.

At the end, I will move over one version of each concept into a ranked position so that everyone gets at least a point for each concept submitted.

I certainly appreciate everyone's effort. Thanks for participating!

-Bryan
13 years ago
Bryan Price
United States
I know the clock is ticking and time is running out, so please if you have questions or need additional feedback about an -existing- submission... please send me a private message instead of posting in the feedback section.

I missed a feedback message from someone, and if you send me a private message it notifies me via email.

Thanks,

-Bryan
13 years ago
Bryan Price
United States
-IMPORTANT-

PLEASE DO NOT WITHDRAW/DELETE YOUR LOGOS AT THE END OF THIS COMPETITION. I AM INTERESTED IN PURCHASING SOME OF THEM FOR USE ON APPAREL.

I will contact those people that I'm interested in.

Thanks!!!

-Bryan
13 years ago